SEO Specialist, SEO and AI Search

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of SEO and AEO client accounts across various industries.

• Lead regular client meetings, provide monthly reports, plan roadmaps, and discuss performance metrics.

• Conduct comprehensive technical SEO audits, including crawl analysis, indexation checks, canonical and redirect evaluations, JavaScript rendering assessments, log file analyses, site architecture evaluations, and Core Web Vitals assessments.

• Oversee launch and migration SEO activities, including URL mapping, redirect specifications, structured data requirements, pre-launch audits, and post-launch validation.

• Develop AEO and GEO initiatives focusing on entity and schema strategies, model-readable content, prompt-set benchmarking, llms.txt, AI crawler accessibility, and visibility tracking across AI search platforms.

• Analyze data from Search Console generative AI, GA4, Peec AI, and BrightEdge, translating insights into actionable recommendations.

• Conduct keyword and topic research leveraging analytics and paid search data.

• Create content briefs and outlines, offer on-page and metadata recommendations, and edit client-generated content.

• Manage Google Business Profile and Apple Business Connect listings, handle escalations, and develop multi-location page templates.

• Collaborate with paid media, analytics, design, development teams, client-side developers, and senior leadership.

• Assist in new business initiatives through prospect audits, technical pitch insights, project scoping, and time estimations.

• Stay updated on AI search developments, experiment with new tools, and share effective strategies with the team.

⛳️ Requirements

• 4 to 6 years of hands-on SEO experience, preferably within an agency managing multiple clients simultaneously.

• Practical experience in AEO and GEO, or demonstrable evidence of experimentation and learning in these areas.

• Experience in conducting prompt benchmarks, developing entity strategies, and interpreting proprietary data.

• Proficient in HTML, CSS, and JavaScript for diagnosing issues and crafting implementable developer specifications.

• Strong understanding of canonicals, redirects, robots.txt, XML sitemaps, hreflang, and JSON-LD.

• Experience with structured data beyond FAQPage, including Organization, Article, Product, and LocalBusiness markup.

• Solid understanding of entity relationships, including sameAs, knowledge panels, and maintaining consistent NAP data.

• Familiarity with WordPress, Craft CMS, and Shopify.

• Proficient in tools such as Screaming Frog, Semrush or Ahrefs, Google Search Console, Bing Webmaster Tools, GA4, and at least one AI visibility platform.

• Capable of leading client calls, delivering challenging news with a solution-oriented approach, and writing comprehensive client recaps.

• Comfortable using AI tools like Claude with discernment to identify inaccuracies in outputs.

• Proven track record in competitive markets with organic and AI visibility results.

• Strong judgment and organizational skills.

• Experience in Spanish-language SEO or bilingual content programs is a plus.

• Background in regulated or review-heavy industries is advantageous.

• Experience in site migration or replatforming is a plus.

• Knowledge of server log file analysis is a plus.

• Experience in digital PR, link acquisition, or AI-focused brand mention initiatives is a plus.

• Mentoring experience with junior specialists or reviewing peers' work is a plus.

🏝️ Benefits

• Healthy work/life balance.

• Creative environment to produce the best work of your career.

• Supportive team of developers, designers, marketers, and project managers.

• Flexible work hours.

• Flexible paid vacation policy.

• Health, Dental, and Vision insurance.

• Retirement plan with company matching.

• 100% remote work.