SEO Specialist, SEO and AI Search

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a variety of SEO and AEO client accounts within sectors such as higher education, financial services, insurance, legal, nonprofit, edtech, and ecommerce.

• Facilitate regular client meetings, provide monthly reports, plan project roadmaps, and engage in performance discussions.

• Execute technical SEO assessments and diagnostics, which encompass crawl analysis, indexation inquiries, canonical and redirect logic, JavaScript rendering, log file evaluations, site architecture, URL structuring, and Core Web Vitals analysis.

• Assist in launches and migrations by handling URL mapping, redirect specifications, structured data requirements, pre-launch audits, and post-launch validation.

• Create AEO and GEO initiatives that involve entity and schema strategies, extractable and citable content, competitor benchmarking, llms.txt, AI crawler accessibility, and visibility monitoring across AI search platforms.

• Evaluate generative AI data from Search Console, GA4, Peec AI, BrightEdge, and other reporting tools to formulate actionable insights.

• Conduct keyword and topic research leveraging analytics and paid search data; produce content briefs and outlines; suggest on-page and metadata enhancements; edit client copy as needed.

• Oversee Google Business Profile and Apple Business Connect listings, manage escalations, and design location page templates.

• Collaborate with paid media, analytics, design, development teams, client-side developers, and senior leadership.

• Assist in new business initiatives through prospect audits, technical pitch findings, project scoping, and time estimations.

• Remain updated on AI search developments, experiment with new tools, and share effective strategies with the team.

⛳️ Requirements

• 4 to 6 years of practical SEO experience, preferably in an agency environment managing multiple clients simultaneously.

• Demonstrable AEO and GEO experience, or substantial evidence of experimentation and learning in these areas.

• Experience in executing prompt benchmarks, developing entity strategies, and drawing insights from proprietary data.

• Proficiency in HTML, CSS, and JavaScript to effectively diagnose issues and create actionable developer specifications.

• Strong understanding of canonicals, redirects, robots.txt, XML sitemaps, hreflang, and JSON-LD.

• Experience with structured data beyond FAQPage, including Organization, Article, Product, and LocalBusiness markup.

• Knowledge of entity relationships, including sameAs, knowledge panels, and consistent NAP data.

• Familiarity with WordPress, Craft CMS, and Shopify platforms.

• Proficient in tools like Screaming Frog, Semrush or Ahrefs, Google Search Console, Bing Webmaster Tools, GA4, and at least one AI visibility platform.

• Capable of leading client calls, delivering difficult news with a solution-oriented plan, and crafting comprehensive client recaps.

• Experience utilizing Claude or similar AI tools for audits, research, and reporting, with the discernment to validate results.

• Proven success in competitive markets with organic and AI visibility results.

• Strong judgment and organizational skills to prioritize and manage SEO findings effectively.

• Nice-to-have: experience in regulated or review-heavy sectors, site migrations or replatforming, server log file analysis, Spanish-language SEO or bilingual content initiatives, digital PR/link acquisition/AI citation projects, and mentoring or reviewing work.

🏝️ Benefits

• Healthy work/life balance.

• A creative environment that allows you to produce the best work of your career.

• A fantastic team comprising developers, designers, marketers, and project managers.

• Flexible working hours.

• Flexible paid vacation policy.

• Health, Dental, and Vision insurance coverage.

• Retirement plan with company matching contributions.