SEO, AI Search Lead

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Take charge of organic growth: Propel SEO and AEO/AIO performance by enhancing traffic, signups, and share of voice in AI responses. You establish the targets and achieve them.

• Develop and execute the roadmap: From keyword and prompt research to prioritizing publishing, programmatic systems, and link strategy, you determine what we release and the sequence of delivery.

• Rebrand Softr in LLMs: Transition us from the label of "no-code portal builder" to accurate, contemporary positioning across platforms like ChatGPT, Perplexity, Gemini, and Claude. Monitor this through Profound, close citation gaps, and design the content patterns that LLMs frequently reference.

• Oversee technical and programmatic SEO: Focus on site health, indexation, Core Web Vitals, schema, and internal linking, while collaborating with engineering on programmatic page systems and maintaining quality at scale.

• Enhance link, citation, and Reddit authority: Lead efforts in link and citation development across owned, earned, and partner channels, implementing a strategic Reddit approach that garners trust from both LLMs and Google.

• Collaborate, report, and propose new initiatives: Provide guidance to the Content team regarding structure and on-page elements, report monthly on SEO/AEO outcomes, identify risks proactively, and translate algorithm and LLM behavior changes into actionable steps for the team.

⛳️ Requirements

• Demonstrated organic success: At least 5 years in SEO with tangible achievements that indicate significant traffic, signup, or revenue increases at a SaaS or product-led organization.

• Proficiency in AEO/AIO: You have hands-on experience in securing citations in AI responses, not merely theoretical knowledge.

• Practical experience with Profound or similar tools, alongside a solid understanding of why LLMs cite specific sources over others.

• Expertise in Reddit and citation building (essential): You comprehend Reddit’s ranking dynamics, how it influences Google and LLM responses, and have gained visibility there while respecting the community.

• Technical SEO skills: You can discuss technical aspects with engineers regarding indexation, rendering, schema, and Core Web Vitals, and implement solutions rather than just submit tickets.

• Experience in programmatic SEO: You have designed and scaled page systems that maintain quality alongside volume.

• Analytical and results-oriented: Proficient with GSC, GA, Ahrefs/Semrush, BigQuery, and any tools that provide quick answers. You focus on metrics that matter and disregard vanity stats.

• Curiosity and adaptability: The search landscape evolves monthly — you stay informed about algorithm and LLM behavior changes and convert them into proactive measures rather than anxiety.

• Strong ownership and determination: You act as a founder within your domain, taking initiative without needing direction and ensuring completion of tasks.

• Excellent written communication: You can effectively brief content teams, present to leadership, and create clear copy that resonates with both humans and LLMs.

🏝️ Benefits

• Competitive salary and equity options.

• Fully remote with a flexible work schedule.

• High ownership and minimal bureaucracy.

• Annual company retreats and team gatherings.

• Direct collaboration with founders and the leadership team.

• Regular positive feedback and appreciation from customers that acknowledges your contributions.