Senior VP of Marketing – Chief Marketing Officer

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Define and spearhead the comprehensive marketing vision, strategy, and implementation for InteliChart.

• Act as a vital member of the executive leadership team and directly contribute to the overall company growth strategy.

• Build a scalable, data-driven, performance-focused marketing organization capable of supporting ambitious growth initiatives.

• Lead the marketing strategy across enterprise healthcare provider organizations, channel partnerships, and strategic alliances.

• Position marketing as a strategic growth engine closely aligned with sales, product, customer success, and executive leadership.

• Refine and enhance InteliChart’s market positioning as a frontrunner in patient engagement and intelligent healthcare consumer engagement.

• Oversee messaging transformation initiatives that modernize the company’s image within the healthcare technology sector.

• Develop compelling narratives around:

• o AI-enabled patient engagement

• o Intelligent scheduling

• o Modernization of patient access

• o Consumer healthcare engagement

• o Automation and workflow efficiency

• o Digital transformation

• o Optimization of healthcare operations

• Ensure messaging resonates with executive healthcare buyers, clinical leadership, operational leadership, and IT stakeholders.

• Drive initiatives for competitive differentiation against both traditional healthcare engagement vendors and emerging AI-focused competitors.

• Own and optimize the demand generation strategy across all channels.

• Develop measurable strategies for pipeline acceleration that align with company growth objectives.

• Collaborate closely with sales leadership to enhance:

• o Lead quality

• o Pipeline conversion

• o Sales enablement

• o Campaign attribution

• o Revenue contribution

• o Market penetration

• Create scalable marketing programs that support both direct sales and partner-driven growth models.

⛳️ Requirements

• 12+ years of progressive marketing leadership experience in healthcare technology, healthcare SaaS, digital health, patient engagement, healthcare consumer technology, or closely related healthcare IT sectors.

• Previous executive leadership experience as a VP Marketing, SVP Marketing, CMO, or in a comparable senior healthcare technology marketing role.

• Proven success in scaling growth-stage or enterprise healthcare technology organizations.

• In-depth understanding of:

• o Patient engagement

• o Digital front door strategies

• o Patient scheduling

• o Healthcare consumer engagement

• o Healthcare workflow optimization

• o Provider operations

• o Enterprise healthcare sales cycles

• Strong grasp of modern healthcare SaaS go-to-market models.

• Demonstrated ability to build measurable demand generation engines directly tied to revenue growth.

• Experience in launching and positioning innovative healthcare technology solutions in competitive markets.

• Proven capability to align marketing, sales, product, and executive leadership around growth objectives.

• Exceptional skills in communication, presentation, storytelling, and executive leadership.

• Experience managing complex healthcare technology branding and messaging initiatives.

• Strong analytical mindset with the ability to leverage data to inform strategy and execution.

🏝️ Benefits

• Eligible for Performance Bonus

• Executive Incentive Opportunity