Senior Strategist, Lifecycle Marketing

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Formulate lifecycle marketing strategies for designated ecommerce client accounts.

• Develop strategic roadmaps that align with client objectives, past performance, and allocated service hours.

• Identify lifecycle initiatives, including automated workflows, campaign strategies, segmentation frameworks, experimentation plans, and cross-channel opportunities.

• Assess the performance of retention programs and suggest enhancements that promote measurable growth.

• Act as a strategic advisor for assigned client accounts.

• Lead discussions and presentations on client strategy.

• Offer guidance on best practices in lifecycle marketing and platform capabilities.

• Address complex strategic inquiries and propose solutions that foster long-term success for clients.

• Analyze lifecycle marketing performance data and convert findings into actionable recommendations.

• Create reporting and presentation materials that convey performance insights and strategic opportunities.

• Identify performance drivers, potential risks, and growth opportunities within lifecycle programs.

• Assist clients in understanding program health and prioritizing future initiatives.

• Monitor the scope of services for assigned accounts to ensure recommendations are in line with contracted hours and priorities.

• Recognize potential scope risks or resource limitations and communicate recommendations to the company contact.

• Aid in prioritizing lifecycle initiatives based on their business impact and feasibility.

• Collaborate with internal team members supporting assigned accounts to ensure strategy and execution alignment.

• Provide strategic advice and feedback on lifecycle initiatives being developed or implemented.

• Engage in internal discussions concerning lifecycle program planning and experimentation strategies.

• Review lifecycle initiatives and campaign strategies to ensure consistency with the overall program strategy and client goals.

• Offer feedback that enhances accuracy, brand consistency, and adherence to lifecycle marketing best practices.

• Identify opportunities to enhance program performance and execution quality.

⛳️ Requirements

• 5 to 7 years of experience in managing retention marketing programs for DTC ecommerce brands.

• Proven experience in developing lifecycle strategies across email, SMS, CRM, and loyalty programs.

• Extensive experience with Klaviyo is essential.

• Strong background in managing and optimizing retention programs.

• Experience working with Shopify or supporting Shopify-based ecommerce brands.

• Solid understanding of lifecycle marketing analytics and performance reporting.

• Ability to convert performance data into actionable marketing strategies.

• Excellent client communication and presentation skills.

• Capacity to work independently while collaborating with distributed teams.

• Agency experience is an advantage.

• Bachelor’s degree or equivalent professional experience.

🏝️ Benefits

• This position is structured as an independent contractor engagement.

• Contractors are not eligible for company-sponsored benefits such as health insurance, retirement plans, paid time off, bonuses, equity, or other employee benefit programs.

• Compensation will be discussed during the interview process and will be commensurate with the contractor’s experience, qualifications, and proposed hourly rate.

• The engagement may require up to 40 hours per week.