Senior Strategist, Influencer

This is a fully remote position, open to applicants in California, +17 more states.

📋 Description

• Formulate Insight-Driven Influencer Strategies

• Convert client briefs into precise, actionable influencer strategies that resonate with business objectives and campaign KPIs.

• Create comprehensive plans that outline creator mix, targeting, flighting, and testing methodologies while harmonizing data-driven insights with creative, platform-specific concepts.

• Develop Strategic Plans that Enhance Performance

• Craft influencer programs that align brand goals with quantifiable outcomes.

• Identify potential areas for performance enhancement, efficiency improvement, and stronger campaign results.

• Collaborate Cross-Functionally to Implement Strategies

• Work closely with sales, media, and execution teams to ensure strategies are practical and positioned for success.

• Align on audience targeting, amplification tactics, and campaign execution to deliver integrated, high-performing programs.

• Assist in Pitches and Client Engagements

• Contribute to the development of pitches by shaping strategic narratives and formulating clear, persuasive recommendations.

• Engage in client presentations, articulating strategy and addressing inquiries with assurance and clarity.

• Utilize Insights and Trends to Shape Strategy

• Stay updated on social trends, platform developments, and the dynamic creator landscape.

• Leverage data, research, and tools to extract insights, inform recommendations, and consistently enhance strategic methodologies.

• Direct Testing, Optimization, and Performance Enhancement

• Assist in defining testing frameworks and optimization strategies that improve campaign results over time.

• Evaluate performance and translate findings into actionable recommendations that refine creator selection, content direction, and overall strategy.

⛳️ Requirements

• Background in influencer marketing, social strategy, or digital marketing, with a robust comprehension of how influencer campaigns are conceptualized and executed (agency or brand experience preferred), ideally 3-5 years.

• Capability to transform briefs into clear, actionable strategies, emphasizing the alignment of creative concepts with business objectives and performance KPIs.

• Strong grasp of social platforms and creator ecosystems, encompassing trends, content formats, and factors that drive engagement across channels.

• Analytical mindset, with the ability to interpret performance metrics and convert insights into strategic recommendations and enhancements.

• Experience in developing strategic plans, including components like creator mix, targeting, testing frameworks, and campaign structure.

• Clear and assertive communication abilities, capable of presenting ideas, contributing to pitches, and collaborating effectively with both internal and external stakeholders.

• Strong teamwork skills, with experience working cross-functionally with teams such as sales, media, and execution.

• Highly organized and detail-oriented, able to manage multiple projects in a fast-paced environment.

• Curiosity and enthusiasm for social and creator trends, with a proactive approach to anticipating platform changes and new opportunities.

• A problem-solving attitude, comfortable navigating uncertainty and translating ideas into actionable plans.

🏝️ Benefits

• Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D

• 401k - Employer match

• HSA - Employer contributions

• Flexible Vacation & PTO plan

• Paid Maternity / Paternity leave

• Paid Holidays

• Remote/Flexible work schedule

• Relaxed office atmosphere

• An amazing team ;)

• Exciting company events & off-sites