Senior Social Media Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• In the role of Senior Social Media Marketing Manager, you will be the key architect of our comprehensive social media presence and advertising initiatives.

• You will blend imaginative storytelling with data-driven marketing strategies, overseeing the entire marketing funnel from initial Reel concept to final conversion.

• Take charge of independently planning, creating, and optimizing Meta campaigns (Facebook & Instagram Ads), covering everything from strategic development to performance reporting.

• Continuously analyze and optimize key performance indicators (KPIs) such as CPL, ROAS, CTR, CPA, and conversion rates.

• Conduct A/B testing on creatives, audiences, placements, and funnels to enhance performance.

• Manage budgets effectively and scale campaigns that are profitable.

• Conceptualize and produce Reels, carousel posts, Stories, and feed posts tailored for Instagram and Facebook.

• Demonstrate autonomy in video editing (including cutting, subtitles, animations, and color correction) utilizing tools such as CapCut, Premiere Pro, or similar software.

• Design visually engaging graphics and templates using Canva at a professional level.

• Establish a cohesive visual brand language that aligns with our positioning as a premium coaching brand.

• Monitor trends closely: Recognize and adapt to emerging social media trends and formats promptly.

• Formulate and execute a comprehensive social media strategy that encompasses both organic and paid approaches.

• Plan content and manage editorial schedules in close collaboration with the team.

• Develop community management and engagement strategies to enhance reach.

• Work closely with founder Chris Bloom on launches, webinars, and various campaigns.

⛳️ Requirements

• Minimum of 5 years of professional experience in social media marketing, showcasing a successful track record in Meta Ads performance.

• Extensive experience with Meta Business Manager / Ads Manager, including campaign structure, pixel setup, Conversion API, and attribution methods.

• Exceptional video editing abilities: adept at quickly and creatively editing Reels and short videos in a manner suited for each platform (using CapCut, Premiere Pro, or similar tools).

• Proficient in Canva for creating graphics, carousels, story templates, and advertising creatives at a professional level.

• Strong visual and aesthetic judgment — you can instantly identify what content will succeed and what will not.

• Experience in the creator landscape, with a personal brand, within a coaching or education company, or in a startup environment.

• Fluent in German at a native level (content will be produced in German).

• A data-driven mindset complemented by a flair for creativity.

🏝️ Benefits

• An influential role in a thriving company with tangible impact — you assist individuals in fostering better relationships.

• Direct collaboration with founder Chris Bloom, featuring streamlined communication, rapid decision-making, and abundant creative freedom.

• Flexible work arrangements: hybrid work from our Lucerne office or remotely.

• A dedicated, compassionate team that is enthusiastic about its mission.

• Access to a training budget and all internal programs and training opportunities.

• Competitive salary with potential for growth.