Senior Social Media Marketing Manager

This is a fully remote position, open to applicants in Switzerland.

📋 Description

• As the Senior Social Media Marketing Manager, you will be the driving force behind our entire social media presence and paid campaigns.

• You combine creative storytelling with analytical performance marketing and are responsible for the entire funnel—from the initial reel idea to conversion.

• Independently plan, create, and optimize Meta campaigns (Facebook & Instagram Ads)—from strategy to reporting.

• Continuously analyze and optimize KPIs: CPL, ROAS, CTR, CPA, and conversion rates.

• Conduct A/B testing of creatives, target audiences, placements, and funnels.

• Manage the budget and scale profitable campaigns.

• Conceptualize and produce reels, carousel posts, stories, and feed content for Instagram and Facebook.

• Perform video editing independently (cutting, subtitles, animations, color correction) using CapCut, Premiere Pro, or comparable tools.

• Create visually appealing graphics and templates in Canva (professional level).

• Develop a consistent visual brand language that aligns with positioning as a premium coaching brand.

• Monitor trends: Identify and adapt to current social media trends and formats early on.

• Develop and implement a comprehensive social media strategy (both organic and paid).

• Plan content and editorial schedules in close coordination with the team.

• Manage community engagement and strategies to enhance reach.

• Collaborate closely with founder Chris Bloom on launches, webinars, and campaigns.

⛳️ Requirements

• At least 5 years of professional experience in social media marketing with a proven track record in Meta Ads performance.

• In-depth experience with Meta Business Manager / Ads Manager—campaign structure, pixel setup, conversion API, attribution.

• Exceptional video editing skills: You quickly, creatively, and platform-appropriately edit reels and short videos (CapCut, Premiere Pro, etc.).

• Professional-level proficiency in Canva for graphics, carousels, story templates, and ad creatives.

• Strong visual and aesthetic sense—you can instantly identify what performs well and what does not.

• Experience in a creator environment, with a personal brand, in a coaching/education company, or in a startup.

• Fluent German at a native level (content will be created in German).

• A data-driven mindset paired with creative instinct.

• Nice-to-haves: Experience with funnel tools (e.g., Perspective Funnels, ClickFunnels, etc.).

• Knowledge of email marketing and marketing automation.

• Experience with ManyChat, WhatsApp marketing, or chatbot funnels.

• Basic understanding of copywriting and sales psychology principles.

• Interest in personal development, psychology, or coaching topics.

🏝️ Benefits

• A key role in a growing company with a genuine impact—you help people lead better relationships.

• Direct collaboration with founder Chris Bloom—short paths, quick decisions, and plenty of creative freedom.

• Flexible working: A hybrid model from our office in Lucerne or remote.

• A motivated, warm team that is passionate about its mission.

• Continuing education budget and access to all internal programs and training.

• Competitive salary with growth potential.