Senior Social Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and take ownership of a comprehensive social media strategy that conveys a clear perspective, while crafting channel-specific tactics that acknowledge the unique characteristics of LinkedIn, X, TikTok, YouTube, Reddit, and emerging platforms.

• Establish the strategic framework that dictates content priorities, platform investments, voice, and posting frequency across channels, adapting it as the industry landscape evolves.

• Create and refine AI-driven workflows that minimize time spent on repetitive tasks, allowing for greater focus on high-impact strategic and creative projects.

• Leverage AI proficiency as a strategic asset, keeping abreast of advancements in tools and incorporating that into how Airtable engages in AI discussions on social media.

• Craft platform-specific copy that resonates with users and feels authentically human.

• Stay ahead of technological and AI trends, not merely as an observer, but as an active participant who synthesizes developments into unique, timely social narratives.

• Extract insights from analytics, emerging trends, or internal feedback to develop consistent content pillars for social media.

• Identify and track KPIs and success metrics for each platform, using them to refine strategies over time.

• Collaborate with Marketing, Creative, Events, and agency partners to create cohesive narratives tailored for each channel.

• Proactively enhance and streamline AI workflows to optimize the social workstream, managing agents that assist with tasks like content research, drafting, and performance monitoring.

• Plan, create, schedule, and publish high-quality content (including copy, video, images, stories, reels) across all social channels, ensuring brand voice consistency while adapting to platform nuances.

• Oversee the social content calendar from start to finish, ensuring posts are timely, pertinent, and consistent with the brand.

• Demonstrate exceptional copywriting skills with a keen eye for detail.

• Appear on camera as a confident and natural representative of Airtable, whether for short-form videos, demonstrations, commentary, or thought leadership content.

• Actively engage with followers, respond to comments and DMs, and moderate discussions to foster community and build brand trust.

• Work closely with performance marketing on paid social media initiatives to achieve traffic and conversion objectives.

• Track, analyze, and report on key performance metrics on a weekly and monthly basis.

• Utilize data to inform ongoing content optimization and strategic adjustments.

• Conduct A/B testing on content formats, posting times, and engagement tactics to enhance performance.

⛳️ Requirements

• 5–7 years of professional experience in social media marketing.

• Proven track record as a strategy developer — you've crafted comprehensive social strategies with distinct, channel-specific methods, beyond merely managing a content calendar.

• A genuine learner in your field: you monitor industry changes, competitors, and cultural moments with the diligence of a journalist, proactively and consistently, while maintaining a strong perspective.

• Deeply inquisitive and experimental with AI; you not only keep up with trends but actively build and experiment, integrating AI tools (e.g., ChatGPT, Midjourney, Descript) into your workflow to enhance your output.

• Comfortable and self-assured on camera — you can present ideas, narrate content, or represent a campaign without reliance on a production team.

• Strong skills in copywriting, visual storytelling, and content production across various formats.

• Proficient in social media management tools (e.g., Hootsuite, Sprout Social, Later) and analytics platforms (e.g., Meta Business Suite, LinkedIn Insights, Google Analytics).

• Excellent organizational and communication abilities; capable of managing multiple workstreams while maintaining strategic clarity.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Flexible work hours

• Paid time off