Senior Social Media Lead

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Lead and manage the daily execution of social media initiatives across designated global client accounts, encompassing content creation, paid advertising, community engagement, and performance reporting.

• Take ownership of performance metrics and outcomes across accounts, ensuring that activities meet established objectives and show continuous improvement.

• Convert and enhance campaign strategies into effective execution, identifying opportunities for refining approaches and optimizing performance.

• Contribute to the formulation of social strategies and campaign methodologies through the analysis of performance data, platform insights, and audience comprehension.

• Serve as a reliable client partner, confidently leading discussions, presenting performance metrics, and offering strategic recommendations.

• Collaborate with Brand and Client Services teams to synchronize social activities with employer brand positioning, hiring priorities, and campaign goals.

• Plan and oversee content calendars, and coordinate the production of high-quality content in partnership with creative teams and clients, including support for content shoots.

• Generate and enhance platform-specific content, including copywriting and reviewing video footage for short-form videos (e.g., TikTok, Reels), ensuring alignment with platform best practices and audience expectations.

• Manage and optimize paid social campaigns on platforms such as LinkedIn, Meta, and TikTok, ensuring effective budget utilization and achievement of performance targets.

• Analyze performance across both organic and paid activities, providing clear reports and actionable insights.

• Link performance outcomes to employer branding and hiring results, utilizing insights to inform future efforts.

• Lead structured testing across content, formats, and targeting to foster continuous improvement.

• Tailor activities for various markets, acknowledging cultural nuances and platform behaviors across regions.

• Utilize competitor benchmarking, platform updates, and industry trends to inform optimization and maintain relevance in activities.

• Stay updated on platform developments and social trends, applying insights to enhance delivery and sharing knowledge with internal teams.

• Manage community engagement to support the employer brand reputation across social and review platforms.

• Ensure all activities comply with platform policies, brand guidelines, and governance processes, managing escalation as necessary.

• Assist in employee advocacy initiatives and employer branding storytelling by identifying and developing content with employees and stakeholders.

• Maintain and elevate quality across content, campaigns, and reporting, ensuring consistent application of best practices.

• Oversee workload across multiple accounts, ensuring timely delivery of high-quality work.

• Provide guidance and mentorship to junior team members, enhancing delivery capabilities.

• Contribute social media expertise and insights to support proposals, pitches, and go-to-market strategies.

• Other duties as assigned.

⛳️ Requirements

• Bachelor’s degree strongly preferred in Social Media, Marketing, Communications, Digital Marketing, Media, or a related field.

• Over 5 years of experience managing social media programs across brands, agencies, or complex organizations.

• Understanding of employer branding and the candidate journey, and the role of social media in attraction and engagement.

• Proven track record of delivering both organic and paid social campaigns across various platforms.

• Strong foundation in content strategy, editorial planning, and multi-channel storytelling.

• Experience working in multiple markets, with an awareness of cultural and platform differences.

• Confidence in analyzing performance data and translating insights into clear, actionable recommendations.

• Experience managing stakeholders and effectively presenting to clients.

• In-depth knowledge of major social media platforms, including their algorithms, formats, and audience behaviors.

• Strong understanding of paid social campaigns, including setup, targeting, optimization, and budget management.

• Excellent copywriting and editing skills, with the ability to create high-performing social content.

• Experience with social media management and analytics tools to track performance and generate insights.

• Strong communication and presentation skills, with the ability to influence clients and internal stakeholders.

• Highly organized, capable of managing multiple projects, priorities, and deadlines.

• Curious and proactive mindset, with a keen awareness of trends and platform changes.

• Proficiency in Microsoft Office, including Outlook, PowerPoint, and Excel.

🏝️ Benefits

• Cielo is an equal opportunity employer and will not discriminate against any applicant for employment based on race, color, religion, sex, national origin, disability, age, genetic information, or any other status protected by state or local law for individuals who fall within the jurisdiction of such law.