Senior Social Media Analyst

📋 Description

• Provide assistance to the Social Media team;

• Act as project advisor to account staff, receiving guidance from senior personnel as needed;

• Handle daily research, manage social media communities, and deliver internal educational presentations;

• Expected to take ownership of projects, comprehending and remaining informed about marketing needs within the pharmaceutical sector;

• Keep up-to-date with new media advancements;

• Engage in team meetings and assist internal and external client initiatives to ensure projects are completed on schedule, within budget, and meet objectives;

• Formulate and implement social media strategies to boost brand visibility and interaction;

• Evaluate social media data to produce actionable insights and refine campaigns;

• Track social media trends, competitor actions, and industry changes;

• Create and maintain social media dashboards and reports to monitor performance metrics;

• Collaborate with creative, medical, and account teams to design content strategies;

• Offer strategic recommendations based on social media assessments and insights;

• Conduct social listening research to extract insights and guide content planning;

• Remain informed about regulatory standards and ensure compliance in all social media efforts;

• Present findings and recommendations to internal teams and clients;

• Mentor and support junior social media analysts, providing constructive feedback;

• Manage multiple projects at the same time, ensuring timely and accurate delivery;

• Use social media analytics tools and platforms to enhance performance;

• Demonstrate a commitment to diversity, equity, and inclusion through ongoing development, modeling inclusive behaviors, and actively managing bias;

• Perform all other duties as assigned

⛳️ Requirements

• Bachelor’s degree (or equivalent education plus professional experience) required;

• Up to 3 years of relevant industry experience;

• Internship experience in the industry or new media is a plus;

• Knowledge of marketing and advertising, with a preference for understanding digital strategy, media, social listening technology, and influencers;

• Strong multi-tasking and problem-solving abilities, along with the capacity to work in a team setting;

• Proficient in business software (MS Office) and online tools;

• Basic technical knowledge and insight, preferably with an understanding of social media or mobile;

• Good interpersonal and writing abilities;

• Detail-oriented with excellent organizational skills;

• Minimal travel required;

🏝️ Benefits

• Health insurance;

• 401(k) matching;

• Flexible work hours;

• Paid time off;

• Professional development opportunities.