Senior SMM Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement social media strategies for various brands and geographical regions.

• Create and oversee content plans that align with marketing and business objectives.

• Lead content production in collaboration with designers, editors, and external creators.

• Initiate and manage social media campaigns aimed at audience growth and engagement.

• Collaborate on paid promotion and advertising initiatives across different social media platforms.

• Work alongside Media Buying teams to test, scale, and refine audience targeting strategies.

• Analyze performance metrics and enhance content strategy based on data insights.

• Keep abreast of trends, competitors, platform updates, and emerging content formats.

• Generate and evaluate new hypotheses for audience acquisition and retention.

• Collaborate closely with Affiliate, Media Buying, and Product teams to ensure alignment in communication and campaigns.

• Participate in the launch and development of new social media channels and communities.

• Prepare performance reports that include actionable insights and recommendations.

• Maintain high standards of content quality and consistency across all platforms.

• Proactively identify opportunities for growth and recommend enhancements to existing processes.

⛳️ Requirements

• Upper-Intermediate English proficiency or above.

• Proficiency in Portuguese or Spanish is a plus.

• Over 3 years of experience in social media marketing (SMM), digital marketing, or content marketing.

• Strong comprehension of contemporary social media platforms, algorithms, and content mechanics.

• Experience with paid advertising tools on social media platforms.

• Proven track record of developing content strategies centered on growth and engagement.

• Excellent analytical skills and capability to work with performance metrics.

• Experience in managing multiple projects and priorities concurrently.

• Strong communication and organizational abilities.

• Creative thinking complemented by a data-driven mindset.

• Knowledge of trends in influencer marketing, short-form content, and community growth.

• Familiarity with AI tools for content creation and workflow optimization is advantageous.

• Experience in iGaming, betting, or affiliate marketing is a significant advantage.

🏝️ Benefits

• Competitive salary and regular career development evaluations.

• Generous vacation and sick leave policy.

• Financial support for professional development.

• Educational allowances for enhancing knowledge and experience.

• Monthly stipend for personal activities.

• Comprehensive health insurance packages.

• Referral program for attracting top talent to the organization.

• Engaging team-building events and corporate gatherings.