Senior SEM Specialist

This is a fully remote position, open to applicants in India.

📋 Description

• Develop and oversee Google Ads campaigns across Search, Performance Max, and Demand Gen.

• Manage Meta campaigns on Facebook and Instagram focused on lead generation, retargeting, and traffic acquisition.

• Maintain distinct campaign frameworks, keyword strategies, and bidding methods for both India and the US.

• Craft and enhance ad copy tailored for audiences in India and the U.S.

• Take charge of budget distribution across different platforms and markets guided by performance analytics.

• Collaborate with sales teams to identify qualified leads and refine campaigns to align with that definition.

• Analyze lead quality feedback and modify targeting, messaging, and offers accordingly.

• Identify and prioritize segments, keywords, and creative assets that yield converting leads.

• Manage conversion tracking for Google Ads, Meta Ads, GA4, and Google Tag Manager.

• Implement offline conversion imports.

• Detect and rectify tracking inconsistencies.

• Utilize automation and AI-driven workflows for reporting, analysis, testing, and optimization.

• Conduct structured tests on copy, creative, audiences, landing pages, and bidding strategies.

• Oversee negative keyword lists and audience exclusions.

• Generate weekly and monthly reports detailing expenditure, leads, and cost-per-lead by market and platform.

• Collaborate with SEO, content, website, and sales teams.

• Propose landing page and conversion enhancements based on campaign insights.

⛳️ Requirements

• Over 5 years of direct experience managing Google Ads and Meta Ads for lead generation.

• Experience in digital services, SaaS, agencies, or local business environments is preferred.

• Practical campaign experience in both India and the US markets.

• Expertise in conversion tracking with Google Tag Manager, GA4, Google Ads conversion actions, Meta Pixel, and Meta CAPI.

• Skilled in writing compelling ad copy for both Indian and U.S. audiences.

• Comfortable analyzing CPL and making autonomous spending decisions.

• Knowledge of SEO, Local SEO, AEO, GEO, or Google Business Profile.

• Background in landing page optimization or conversion rate optimization (CRO).

• Experience with Zapier, Make, or Apps Script for automating workflows.

• Familiarity with CRM systems.

• Possession of Google Ads certification.

• Essential tool experience includes Google Ads Manager, Optmyzr, Meta Ads Manager, Google Tag Manager, Google Sheets + Apps Script, GA4, and Meta Pixel + CAPI.

• Desirable tool experience includes Zapier / Make, Supermetrics / Porter Metrics, Microsoft Clarity, and Looker Studio.

🏝️ Benefits

• Complete ownership of campaigns across two markets from the outset.

• Direct insight into sales outcomes, beyond just pipeline metrics.

• Exposure to the market dynamics of India and the US within a single specialized role.

• Work at the crossroads of paid search, local SEO, and AI-enhanced discovery.

• Opportunities for growth into wider performance marketing and digital acquisition roles within vSplash.