Senior Search & Biddable Performance Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take full ownership of the paid search and intent-driven performance strategy and execution across platforms such as Google Ads (Search, Performance Max, Demand Gen, YouTube, Display) and Microsoft/Bing, ensuring budget pacing, bidding strategies, and performance meet targets for new shoppers and efficiency.

• Accelerate growth in First-Time Shoppers and Global Unique Shoppers, with a clear objective to reduce cost-per-first-time shopper on high-CPA channels (e.g., Search, Bing) while increasing volume.

• Manage Google Ads as a unified cross-surface platform, utilizing automated bidding, audience signals, first-party conversion data, and campaign structure to optimize incremental acquisition.

• Collaborate with the performance-creative function and Creative team to develop, test, and refine search, video, and display assets, translating performance insights into the next set of creative concepts.

• Create and maintain a continuous experimentation roadmap (A/B and incrementality testing) across audiences, creative, bidding, and landing pages to enhance learnings over time.

• Work closely with the Lifecycle team to ensure that acquired users are monitored for engagement and retention, focusing on shopper quality and downstream value, rather than just front-end volume.

• Uphold strict channel hygiene and compliance, navigating platform policies and the cannabis regulatory landscape (state-level legal framework) to maintain accounts in good standing.

• Collaborate with Finance and the Senior Director on growth forecasts, budget scenarios, and monthly/quarterly planning, aligning plans with state-level market priorities (P1/P2 markets).

• Partner with Media Operations on standardizing tracking (Branch/UTM), conversion measurement, and reporting to ensure accurate, decision-grade performance data.

• Assess, test, and onboard new platforms, partners, and ad technologies as opportunities or risks arise, building resilience against channel volatility.

• Present channel performance, insights, and recommendations to marketing leadership and cross-functional stakeholders, including the new state-level operational cadence.

⛳️ Requirements

• 5-8 years of hands-on experience in paid media with extensive expertise in paid search (Google Ads) and intent-based, auction-driven buying, along with comprehensive knowledge of all campaign types.

• Proven track record of managing substantial paid budgets and efficiently scaling user acquisition against defined CPA/ROAS and volume objectives.

• Strong analytical skills: proficient in metrics such as CPA, CPC, CTR, ROAS, and downstream quality/retention indicators, with the capability to transform data into actionable insights.

• Established experimentation mindset with experience in designing and implementing A/B and incrementality tests.

• Experience collaborating with creative teams on performance-driven creative across search, video, and display assets.

• History of effective cross-functional collaboration with Product, Creative, Lifecycle/CRM, Data, and Finance teams.

• Excellent organizational, prioritization, and communication abilities, with the capacity to work independently in a fast-paced and ambiguous environment.

🏝️ Benefits

• Physical Health (Medical, Dental & Vision)

• 100% employer-paid premium for employees

• Up to 80% coverage for dependents

• Company HSA contribution with the High Deductible Health Plan

• 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)

• Basic Life, Voluntary Life and AD&D Insurance options

• Supplemental, voluntary benefits

• Student Loan Repayment/529 Education Savings with a monthly company contribution

• FSA (Medical, Dependent, Transit and Parking)

• Voluntary Life and AD&D Insurance

• Critical Illness Insurance

• Accident Insurance

• Short- and Long-term Disability Insurance

• Pet Insurance

• Identity theft protection

• Legal access to a network of attorneys

• PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)

• Paid parental leave