Senior Retail CRM Marketing Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Take ownership of marketing planning and execution for the retail sector, which includes developing campaign strategies, selecting channel mixes, and determining messaging schedules.

• Create, implement, and manage both ad hoc and lifecycle campaigns for retail businesses across email, SMS, and push notifications, while ensuring high quality, consistency, and accurate reporting.

• Collaborate across functions with teams in performance, product, creative, data, and regional departments to establish a prioritized lifecycle roadmap driven by data insights.

• Provide support to leadership and collaborate with peers to facilitate cross-team development, ensuring operational clarity and high creative standards throughout the execution process.

• Spearhead A/B testing and experimentation focused on content, targeting, and customer journeys, utilizing insights to enhance customer engagement on a continuous basis.

• Track and assess campaign performance, sharing findings and suggestions to enhance future creative, targeting, and structural approaches.

• Work together on content strategy and offer feedback that improves performance across diverse markets and audience segments.

⛳️ Requirements

• 7-10 years of experience in CRM, lifecycle, or product marketing, with a preference for CRM expertise.

• Over 3 years of experience in retail or have managed B2B or retail CRM marketing initiatives.

• Proficient in CRM technology: familiarity with APIs, understanding attributes, and the ability to read HTML code.

• Capacity to implement audience segmentation, behavioral targeting, and lifecycle strategies for product launches.

• Strong influencing skills across functions, with the ability to engage with leadership, teams, and peers to develop processes and methodologies for retail projects.

• Data-oriented with the ability to create performance narratives based on engagement metrics, conversion rates, and other relevant indicators.

• Detail-oriented communicator and project manager—capable of fostering clarity and alignment across various functions and timelines.

• Experience in translating product experiences into marketing messages and collaborating with copy/design teams to effectively realize those messages.

• Enthusiasm for leveraging CRM as a growth driver and a desire to contribute within a dynamic and impactful team.

• Proficient in Braze, Iterable, Zeta, or similar CRM platforms; familiarity with customer data platforms (CDPs) and data enrichment tools is advantageous.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance packages.

• Generous paid time off and holiday policies.

• Opportunities for professional development and career advancement.

• Collaborative and inclusive work environment.