Senior Product Marketing Specialist, ICS

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Oversee the creation and organization of I&C marketing materials and technical inputs, including brochures, flysheets, presentations, and digital assets.

• Manage and govern the planning and frequency of I&C digital content, ensuring consensus on product priorities, brand guidelines, and target demographics across various regions.

• Ensure that all materials align with product strategies and target audiences while maintaining consistency with established brand themes and messaging.

• Maintain a systematic update schedule for technical content based on the product roadmap, customer requirements, and market positioning.

• Collaborate with Marketing and Corporate Communications teams to facilitate the publication of external media and communications.

• Evaluate the effectiveness of digital media initiatives using both qualitative and quantitative data to promote ongoing enhancements.

• Articulate the technical value proposition for product offerings within the ICS product portfolio.

• Assist in evaluating market trends, customer needs, and competitive positioning to refine messaging, positioning, and strategies that support product capture objectives.

• Coordinate and manage interactions with corporate functions that interface with product management (Finance, Legal, Quality, and Supply Chain).

• Direct the complete execution of all I&C conferences and industry events, including planning, content coordination, partner engagement, and adherence to delivery timelines.

• Collaborate with I&C Engineering to ensure that conference content accurately reflects current offerings, roadmap, and unique selling points.

• Act as the custodian of shared narratives, value propositions, and positioning across all internal and external communications.

• Assist in the production of quarterly internal I&C newsletters, ensuring alignment on priorities and messaging from leadership.

⛳️ Requirements

• Bachelor's degree or equivalent professional experience. Preference for degrees in Engineering, Business, Marketing, or Communications.

• A minimum of 7 years of relevant professional experience in product marketing or marketing communications within a technical or industrial setting.

• Proven experience in converting product strategy and technical concepts into clear, customer-oriented messaging and communication materials.

• Experience working collaboratively across various regions, products, and cross-functional teams to support a global customer base.

• Demonstrated ability to lead large, cross-functional projects, including fixed-deadline deliverables such as conferences, external communications, or multi-channel campaigns.

• Willing to travel up to 10% of the time.

🏝️ Benefits

• Comprehensive medical benefits which may include medical, dental, vision, prescription coverage, and a Health Savings Account (HSA) with employer contribution options.

• Wellness programs designed to assist employees in maintaining their health and well-being, including an Employee Assistance Program that provides support for employees and their household members.

• 401(k) plan with company match contributions to help employees prepare for retirement.

• Paid vacation days and company holidays.

• Opportunities for flexible work arrangements to enhance work-life balance.

• Educational reimbursement and comprehensive career development programs to support employee growth.

• Global recognition and service programs to celebrate employee achievements and service milestones.

• Employee referral program.