Senior Product Marketing Manager – GTM Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and manage TAM/SOM/SAM models to assess market opportunities within middle market and upmarket segments.

• Continuously develop and refine Ideal Customer Profiles (ICPs), identifying new buying personas, verticals, and whitespace opportunities.

• Lead efforts in competitive intelligence to uncover differentiation strategies and advantages in market positioning.

• Oversee the core positioning and messaging framework for specific market segments.

• Create compelling narratives aimed at CFOs, Controllers, and finance leaders that highlight efficiency, control, and visibility.

• Develop unique messaging frameworks for new ICPs as the company expands into upmarket territories.

• Collaborate with Product and Finance to formulate pricing and packaging strategies that encourage adoption and drive expansion revenue.

• Design promotional offers and competitive win-back initiatives in partnership with Sales.

• Establish guidelines and approval frameworks for field-level discounting and custom deal terms in collaboration with Product and Revenue Operations.

• Lead the complete go-to-market (GTM) planning and execution for new products, features, and market entries.

• Create launch playbooks that facilitate coordination across marketing, sales, product, and revenue operations.

• Define success metrics, monitor performance, and adjust GTM strategies based on pipeline and win/loss analysis.

• Develop pitch narratives and ROI tools specific to segments that assist representatives in closing deals more efficiently in competitive situations.

• Work alongside Sales Enablement to operationalize content in Salesforce, Marketo, or equivalent platforms.

• Act as the GTM quarterback across Marketing, Demand Generation, Sales, Finance, Product, and Revenue Operations.

• Align stakeholders on GTM strategy, prioritization, and readiness prior to each launch or campaign.

• Present GTM strategies and performance metrics to executive leadership and influence resource allocation decisions.

⛳️ Requirements

• 5–8+ years of experience in product marketing, GTM strategy, or a hybrid strategy/marketing role within a B2B SaaS company.

• Proven experience in owning positioning, messaging, and launch execution, rather than merely contributing to them.

• Strong analytical skills with comfort in TAM modeling, cohort analysis, win/loss analysis, and pipeline metrics.

• Experience in creating sales enablement materials that are effectively utilized by representatives (scripts, battle cards, ROI tools).

• Established cross-functional leadership capabilities: you've aligned sales, product, and finance behind a GTM plan.

• Experience in fintech, payments, AP automation, or familiarity with the CFO persona is highly advantageous.

• An MBA from a top-tier program is preferred; however, exceptional candidates without an MBA will also be considered.

🏝️ Benefits

• 18 days PTO*

• 11 Holidays (8 company-recognized & 3 floating holidays)

• 16 hours per year of paid Volunteer Time Off (VTO)

• Competitive Healthcare

• 401(k) Match: 100% match on the first 3% of your salary, plus 50% match on the next 2%

• Parental Leave: 8 weeks 100% paid by AvidXchange**

• Discounts on Pet, Home, and Auto insurance

• WeeCare Childcare Service: assists teammates in finding affordable daycare, childcare, and tutors at 40% less than traditional daycare centers

• Perks at Work: a free discount program providing teammates the opportunity to save on various items including electronics, movie tickets, car purchases, vacations, and more

• Onsite gym fitness center, yoga studio, and basketball court

• Tuition Reimbursement up to the federal maximum of $5,250***

• Hybrid Workplace Flexibility

• Free parking