Senior Product Marketing Manager

This is a fully remote position, open to applicants in Florida.

📋 Description

• Develop and manage a portfolio structure that aligns with buyer requirements, market conditions, and overarching business strategies.

• Transform business goals, market potential, and the offering portfolio into a unified, formal go-to-market (GTM) strategy.

• Create and implement go-to-market strategies for the portfolio, including prioritizing target audiences, messaging, and integrated campaign strategies.

• Supervise the launch planning for new offerings, defining and managing a comprehensive enterprise-wide launch process.

• Gain a thorough understanding of buyer and customer requirements, market trends, and the competitive environment.

• Collaborate with leaders across sales, product, marketing, customer success, and other departments to design cohesive strategies, tactics, and resources.

• Develop and lead a revenue enablement initiative that enhances portfolio understanding, adoption, and growth among buyer- and customer-facing roles.

• Provide leadership, guidance, and mentoring to members of the product marketing and vertical marketing teams.

• Establish and sustain processes, measurement tools, and reporting frameworks to support the goals of the portfolio marketing team.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, or a related discipline is required.

• A Master’s degree (MBA) is mandatory.

• Certification as a Product Marketing Manager (CPMM – AIPMM) is preferred.

• Over 7 years of experience in B2B marketing, with at least 5 years in management roles.

• Global experience with diverse and distributed teams is highly desired.

• 4–6 years of extensive experience in product line, portfolio, or business unit management.

• 4–6 years of proven success in influencing C-level executives and senior cross-functional leaders.

• Excellent analytical skills with the capacity to convert quantitative data into actionable insights and strategic recommendations.

• 4–6 years of demonstrated proficiency in creating compelling messaging and positioning for products, solutions, and services.

• Proficient in English; Spanish language skills are an advantage.

🏝️ Benefits

• Medical, Dental, Vision

• 16 Holidays, 15 days PTO, 7 sick days

• 401k with a match and tuition reimbursement