Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the go-to-market strategy and execution for the introduction of new Hatch features.

• Maintain an in-depth understanding of the competitive environment, industry trends, and customer requirements.

• Evaluate market demands and perform research to guide new product development.

• Create unique narratives aimed at customer acquisition and product engagement.

• Collaborate with Enablement, Sales, Account Managers, and Solution Engineers to ensure successful product adoption.

• Provide market insights to foster a deeper understanding of customer needs.

• Act as a strategic ally for Growth, Event, and Customer Marketing leaders.

• Develop and sustain messaging frameworks tailored to specific personas.

• Monitor and compile win/loss data, create battle cards, and develop sales communication tracks.

• Utilize AI as a force multiplier in daily operations.

• Adapt your responsibilities as the team and business evolve.

⛳️ Requirements

• Over 5 years of experience in product marketing within a B2B environment.

• Strong instincts for competitive intelligence.

• Proficient use of AI tools.

• A mindset focused on building and developing.

• Experience in the SaaS and Home Improvement / Home Services sectors is a plus.

🏝️ Benefits

• Comprehensive medical, vision, and dental coverage.

• 15 days of paid time off (accrual starts on the date of hire and increases after 2+ years of service).

• 12 paid holidays, plus an additional floating holiday.

• Up to 14 weeks of parental leave.

• Monthly wellness subsidy.

• Reimbursement for work-from-home expenses.

• Flexible spending account options.

• 401(k) retirement savings plan.

• Employee stock purchase program.