Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the creation of clear, engaging, and distinctive product messaging, positioning, and proof points based on thorough customer, vertical, and global market insights—setting benchmarks for the wider marketing team.

• Act as the organization’s leading subject matter expert (SME) on Billtrust’s value propositions, core capabilities, competitive landscape, and target buyer personas, translating intricate insights into actionable marketing strategies.

• Design and implement comprehensive marketing plans that enhance market awareness, customer engagement, and product adoption across key segments and verticals.

• Oversee the complete execution of go-to-market (GTM) initiatives for significant product launches and updates, ensuring alignment across the customer lifecycle in close collaboration with Revenue Marketing and Product Management.

• Propel Billtrust’s thought leadership strategy by creating high-impact content across various formats, including webinars, whitepapers, websites, video series, and event programming to establish brand authority and market presence.

• Define and direct the sales enablement strategy by developing and maintaining a top-tier suite of sales tools (pitch decks, solution guides, competitive battlecards, FAQs, ROI calculators) that expedite the sales cycle and convey the vision and value of Billtrust products.

• Mentor and provide strategic direction to junior product marketing team members, promoting skill development and enhancing overall team performance.

⛳️ Requirements

• 6–9 years of experience in B2B product marketing in SaaS, with a necessary background in fintech, payments, or accounts receivable software.

• Proven history of independently managing and executing full-cycle GTM strategies for complex B2B products, with measurable effects on pipeline and revenue.

• Exceptional communication skills—capable of translating complex product capabilities into compelling narratives for varied audiences, including C-suite executives, sales teams, and customers.

• Demonstrated ability to work collaboratively across functions and influence stakeholders in Sales, Product, and Marketing without direct authority.

• Strong analytical skills with the capability to synthesize market, competitive, and customer data into strategic recommendations.

• Proven proficiency with AI tools as an integral part of day-to-day product marketing management workflows, including hands-on experience with Claude or similar LLMs for research synthesis, content development, and strategic analysis.

🏝️ Benefits

• Comprehensive health coverage

• Competitive retirement

• Generous PTO and parental leave

• Flexible work options

• Meaningful investment in your professional development