Senior Product Marketer

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish positioning, go-to-market messaging, and launch strategies for Rithum's Brands or Retailer platform that create substantial value for retailers and aid in achieving key growth goals.

• Develop unique selling points that bolster Rithum's leadership against competing solutions, and devise plans to disseminate these resources both internally and externally. This involves conducting win/loss interviews.

• Conduct comprehensive market opportunity assessments, including market research, segmentation, buyer personas, key trends, and competitive analysis.

• Spearhead product launches by collaborating on launch strategies and overseeing cross-functional execution.

• Collaborate with Sales, Revenue Management, Product, Marketing, and Client Success to ensure effective launch execution and business impact.

• Produce relevant, impactful, and timely marketing materials, including sales presentations, pitch decks, sales tools, product data sheets, web content, webinars, blogs, product differentiation resources, social media content, and other assets.

• Independently create certain assets while co-developing others alongside cross-functional teams.

• Contribute to growth marketing initiatives by delivering product content and engaging in marketing programs that foster demand for Rithum's products.

• Utilize AI to expedite content creation, enhance messaging, analyze market and competitive insights, and improve go-to-market execution while ensuring adherence to accuracy, quality, and Rithum's brand standards.

• Design and maintain internal sales tools that effectively communicate competitive differentiation, objection handling, and positioning strategies.

• Acquire an in-depth understanding of the market, competitive landscape, and Rithum's competitive advantages, while facilitating knowledge sharing across internal teams through regular enablement sessions.

⛳️ Requirements

• 3+ years of experience in product marketing or product management.

• Relevant experience in Software-as-a-Service (SaaS) or enterprise software, with a focus on ecommerce technology or retail technology being advantageous.

• Capability to simplify complex subjects into value propositions, concepts, visuals, terms, and phrases that resonate with the primary buyer persona.

• Experience in crafting positioning, messaging, and differentiation from the buyer’s perspective.

• Exceptional written and verbal communication and presentation abilities, including the skill to develop a comprehensive product marketing bill of materials and deliver impactful presentations to internal and external stakeholders.

• Strong project management capabilities, including the ability to oversee projects from inception to completion.

• Ability to work independently with internal stakeholders.

• Capacity to influence others and serve as a strong, consistent, and clear voice in discussions.

• Proven success in working with product management to support product strategy, direction, and launches.

• A demonstrated track record of collaborating with sales to drive pipelines and enhance win rates.

• Keen attention to detail and established project management and operational skills.

• Experience with AI tools to boost productivity, expedite content development, analyze market and competitive insights, and enhance go-to-market execution.

🏝️ Benefits

• Medical, dental, and vision benefits: Affordable healthcare plans and company HSA contributions, effective from Day 1.

• A 6% 401(k) match.

• Competitive time off package including 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; after 3 years of service, PTO increases to 22 days, and after 5 years, it rises to 25 days.

• 12 weeks of primary caregiver leave and 4 weeks of secondary caregiver leave.

• Accident, critical illness, and hospital indemnity insurance.

• Pet insurance.

• Legal assistance and identity theft insurance plans.

• Life insurance at 2x salary.

• Access to the Calm app and the Employee Assistance Program.

• $65/month Remote work stipend for internet expenses.

• Culture and team-building activities.

• Tuition assistance.

• Career development opportunities.

• Charitable contribution matching up to $250 per year.