Senior PR Manager

This is a fully remote position, open to applicants in Poland.

📋 Description

• Strategize and implement public relations initiatives for designated products, markets, campaigns, and strategic projects.

• Produce PR materials such as press releases, expert articles, interviews, media pitches, talking points, executive commentary, and opinion pieces.

• Craft messaging, narratives, and media strategies targeting B2B and technical audiences.

• Establish and nurture relationships with global journalists, editors, media outlets, partners, and event organizers.

• Organize PR assistance for product launches, market announcements, speaking engagements, industry events, awards, and initiatives aimed at enhancing executive visibility.

• Collaborate with teams in Brand Marketing, SEO, Digital Marketing, Social Media, Events, Business Development, Legal, and Analytics.

• Ensure uniform and accurate brand representation across media directories, industry listings, and external platforms.

• Track PR effectiveness, evaluate campaign outcomes, and suggest improvements based on Share of Voice, publication quality, sentiment, media relevance, competitor visibility, and other metrics.

• Recognize and escalate risks related to reputation, facts, regulations, or messaging.

• Enhance PR procedures, reporting, templates, workflows, and AI-assisted practices to boost team productivity.

⛳️ Requirements

• Proficient in written and verbal English (C1/C2).

• Proficiency in Russian at B2 level or above.

• Over 5 years of experience in Public Relations or Marketing Communications.

• Background in iGaming, B2B SaaS, fintech, crypto, or other complex technology-driven sectors.

• Outstanding writing and editing abilities across diverse PR formats.

• Strong understanding of PR strategy, messaging, positioning, media relations, and reputation management.

• Demonstrable experience in establishing relationships with international media and conducting targeted media outreach.

• Expertise in analyzing PR performance and translating data into actionable insights.

• Strong skills in stakeholder management and cross-functional collaboration.

• Experience in regulated sectors such as iGaming, fintech, or crypto is a plus.

• Practical knowledge of media monitoring platforms, Share of Voice analysis, quality scoring, and PR reporting dashboards is advantageous.

• Experience in supporting executive profiling, thought leadership, speaking engagements, and contributed content is beneficial.

• Familiarity with using AI tools for research, reporting, workflow automation, or content creation while upholding editorial standards is a plus.

🏝️ Benefits

• Private health insurance.

• Sports benefits.

• Comprehensive Mental Health Program.

• Free English lessons (online).

• Local language courses.

• Paid time off.

• Maternity leave support.

• Referral program rewards.

• Opportunities for upskilling, internal workshops, and participation in professional conferences and corporate events.