Senior Performance Marketing Specialist

This is a fully remote position, open to applicants in Lithuania.

📋 Description

• Develop tailored paid media strategies for clients and oversee the comprehensive execution of campaigns across Meta, TikTok, and other pertinent channels.

• Create campaign frameworks, audience strategies, budget outlines, and testing roadmaps.

• Conduct and evaluate A/B tests to enhance campaign performance and meet objectives.

• Track live campaign performance and apply data-driven optimizations across targeting, creatives, placements, bids, and budgets.

• Translate campaign data into actionable insights, recommendations, and optimization strategies.

• Ensure precise conversion tracking, campaign measurement, and forecasting methodologies.

• Lead reporting and forecasting efforts, transforming performance data into clear actionable steps.

• Provide guidance on creative direction informed by campaign performance, platform best practices, and business goals.

• Collaborate with the Digital Account Strategist to foster client success and promote account growth.

• Make proactive adjustments to campaign strategies based on performance data, market trends, and expertise.

• Engage in client meetings and assist with proposals or sales discussions.

• Enhance internal processes, standard operating procedures (SOPs), reporting systems, and workflows.

• Contribute knowledge to proposals by outlining realistic scopes and effective solutions for potential clients.

⛳️ Requirements

• Minimum of 5 years of practical paid media experience, preferably in an agency setting.

• In-depth knowledge of Meta Ads and TikTok Ads.

• Familiarity with DSP and Programmatic Advertising.

• Demonstrated capability to plan, strategize, lead, and execute campaigns from start to finish.

• Strong understanding of campaign optimization, attribution, reporting, forecasting, conversion tracking, UTM structures, and naming conventions.

• Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).

• Proficient in ad performance tracking tools such as Keitaro.

• Proven experience with campaign cloaking techniques.

• Ability to perform quality assurance on tracking, identify delivery issues, and clearly articulate measurement methodologies.

• Strong analytical skills to convert data into actionable recommendations.

• Experience in direct client interaction and managing stakeholder relationships.

• Capability to provide creative direction and work effectively with designers and creative teams.

• Experience in making proactive adjustments to campaigns based on performance data.

• Fluent in English with excellent communication skills.

• Experience in iGaming or other highly regulated industries, with a willingness to continue in these sectors.

• Knowledge of acquiring and setting up advertising accounts as needed.

• Ability to transfer campaigns and advertising accounts between business managers and platforms.

🏝️ Benefits

• Salary range of €3,500–€4,500, with flexibility for outstanding candidates.

• Full-time, completely remote position.

• 20 days of paid vacation each year.

• 1 personal day every quarter.

• Fully funded workation once a year.

• Choice of public holidays based on your home country or Lithuania.

• Opportunity to join the team in Vilnius for onboarding and to establish strong relationships.

• Work with substantial budgets, complex campaigns, and ambitious clients in rapidly evolving sectors.

• Long-term role as a fully integrated member of the Fortis Media team.