Senior Performance Marketing Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Initiate and oversee numerous client campaigns across Facebook, Instagram, and other paid social media platforms for premium clients, ensuring all campaigns achieve or surpass their KPIs.

• Manage high-value client accounts, guaranteeing that all campaign goals are met or exceeded.

• Create and execute customized strategies to fulfill client objectives, utilizing extensive platform expertise.

• Monitor and evaluate campaign performance metrics, implementing data-driven optimizations to enhance results.

• Offer guidance and support to junior team members, aiding in skill development and improving campaign outcomes.

• Actively identify and seek opportunities to expand successful campaigns and optimize those that are underperforming.

• Leverage data-driven insights to make educated decisions regarding budget allocation and targeting strategies.

• Establish and implement comprehensive A/B testing frameworks to continuously enhance campaign performance.

• Write high-converting copy to support ad campaigns, enhance landing page conversion rates, and boost video campaign performance.

• Manage a Meta/TikTok advertising budget ranging from $200,000 to $400,000 each month for performance spending.

• Develop scripts for ad copy, creative content, and various messaging in your advertorials.

• Collaborate with our Creative team to enhance video ad campaigns.

• Work alongside the CSM team to identify and address high-level issues.

⛳️ Requirements

• A minimum of 3 years of experience in managing performance-based Facebook campaigns for lead generation.

• At least 2 years of experience in an agency environment.

• A minimum of 1 year of experience in direct response marketing.

• Experience overseeing performance expenditures of $100K+/month focused on lead generation.

• Familiarity with creating creative briefs and ideating video campaigns.

• Advanced knowledge and practical experience with Facebook and Instagram advertising platforms.

• Strong analytical and strategic thinking skills.

• Highly organized, detail-oriented, and possess excellent communication skills, both written and verbal.

• Highly preferred: Experience in enhancing conversion rate optimization.

🏝️ Benefits

• An amazing team and culture. We are a high-performance, feedback-oriented, and data-driven organization where everyone is empowered to succeed.

• Join a rapidly growing company that is transforming performance marketing within the home improvement sector.

• Competitive compensation that reflects your expertise and contributions.

• Enjoy the flexibility of a fully remote work setup, with the opportunity to collaborate in person at our beautiful Vaughan office whenever you need a change of scenery.

• 15 days of paid time off (PTO) annually, with the freedom to utilize them as you wish.

• Extensive group benefits, including health, dental, and more, to support your well-being.

• A company-issued MacBook and a home office budget to help you create your ideal workspace.

• Merchandise deliveries to help you get started and feel integrated into the team.

• A work abroad policy to assist you when you need a fresh perspective or a new working environment.

• Opportunities to connect with #Clever teammates in person, whether at our Vaughan office, through meetups across Canada, or at company-wide events and off-sites.