Senior Performance Marketing Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Develop and implement a comprehensive performance marketing vision, strategy, roadmap, and initiatives for Meta.

• Execute and refine effective performance marketing strategies across Meta.

• Analyze and report on the performance of campaigns and creative content across Meta.

• Establish robust A/B and multivariate testing programs to enhance advertising methods, copy, content, and landing page effectiveness.

• Support accurate attribution, market match testing, and other efforts to ensure data integrity.

• Maintain a strong understanding of our target customers, healthcare, digital marketing, and competitive trends.

• Collaborate to improve landing page and funnel performance for leads generated from Meta.

⛳️ Requirements

• 4-6 years of experience in managing Meta performance growth strategies and tactics, including ad calendars and overseeing large paid social accounts through campaign planning, execution, management, and optimization.

• Proven expertise in extracting actionable insights and visualizing data using tools such as Tableau and Amplitude.

• Strong quantitative and analytical abilities; adept at using data to enhance daily performance.

• In-depth understanding of A/B testing methodologies; capable of linking product data with marketing data.

• Advanced experience with Meta tools.

🏝️ Benefits

• A competitive salary.

• Stock options for equity ownership.

• Fully covered comprehensive health care (medical, dental, vision).

• Pet Insurance.

• Life Insurance & Short / Long Term Disability coverage.

• 401k Plan.

• Unlimited PTO and sick leave.

• Parental Leave.

• Opportunity to work remotely with flexible hours.

• Additional memberships and perks.