Senior Performance Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and take ownership of the paid media strategy across all digital channels, including SEM, paid social, programmatic display, CTV, and new platforms.

• Lead channel planning with a comprehensive perspective, ensuring campaigns are aligned with the buyer journey and generate qualified demand.

• Manage a substantial paid media budget with full responsibility for pacing, allocation, ROI, and performance.

• Make real-time investment decisions based on performance analytics, reallocating expenditures to maximize pipeline impact.

• Oversee both direct expenditures and investments in third-party vendors.

• Execute always-on paid media programs that facilitate continuous demand generation.

• Collaborate closely with the Revenue Marketing team to enhance key campaigns, launches, events, and strategic initiatives.

• Design and implement advanced audience targeting strategies.

• Develop and optimize account-based marketing initiatives for priority accounts.

• Create retargeting programs that support lengthy B2B buying cycles and maintain prospect engagement.

• Own performance outcomes, including MQL targets, pipeline contribution objectives, and cost-per-opportunity benchmarks.

• Regularly monitor results and proactively identify and address any performance gaps.

• Build and execute a structured testing roadmap across channels, audiences, creative approaches, and bidding strategies.

• Continuously assess new opportunities to enhance performance and broaden reach.

• Collaborate with web, growth, content, and design teams to improve conversion rates across paid traffic experiences.

• Drive testing and optimization initiatives informed by performance data and user behavior insights.

• Leverage platform automation capabilities including Smart Bidding, AI-driven optimization, and audience expansion features.

• Understand when to utilize automation and when manual intervention is necessary.

• Manage agencies, contractors, freelancers, and platform representatives.

• Set clear expectations, accountability measures, and performance standards.

• Monitor market trends, competitive activities, and emerging channel opportunities.

• Utilize insights to enhance targeting, messaging, and the overall paid media strategy.

• Provide clear, data-driven reporting to senior stakeholders and executive leadership.

• Act as the subject matter expert for paid media performance and strategy.

• Represent paid media insights in discussions with customers, prospects, and executives as needed.

⛳️ Requirements

• 7+ years of B2B performance marketing experience with comprehensive ownership of large-scale paid media programs.

• Proven ownership of revenue-impacting metrics, such as pipeline generation and demand creation performance.

• Extensive hands-on expertise in two or more of the following:

• Google Ads (Search, Display, YouTube)

• LinkedIn Ads

• Meta

• Programmatic Display

• CTV/OTT

• Experience in managing and optimizing six- or seven-figure annual paid media budgets.

• Strong account-based marketing (ABM) experience.

• Familiarity with platforms like 6sense.

• Robust analytical and reporting skills, including experience with:

• Salesforce

• Tableau

• Dreamdata

• Looker

• Google Analytics

• Comparable reporting and attribution platforms

• Experience with conversion rate optimization (CRO) methodologies and A/B testing frameworks.

• Experience in managing agencies, vendors, and external partners.

• Familiarity with marketing automation and CRM platforms such as Marketo, HubSpot, and Salesforce.

• Capability to build reports, analyze results, and independently generate actionable insights.

🏝️ Benefits

• Health insurance

• Life and disability insurance

• 401K employer matching program

• Paid holidays

• Self-care days

• Paid time off (PTO)