Senior Paid Social Specialist – DTC Performance Marketing

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Propel profitable growth for our clients through data-driven performance marketing and strategic planning across social media channels.

• Design and implement impactful paid social advertising campaigns on platforms such as Meta, TikTok, Snapchat, and Pinterest.

• Regularly meet monthly ad spend and revenue KPIs while maximizing efficiency and return on investment (ROI).

• Perform data-centric media buying with thorough A/B testing for new creatives, audiences, and strategies to enhance campaign scalability.

• Advocate for Creative Strategy for your clients, formulating essential creative testing roadmaps and evaluating performance.

• Craft direct-response copy that connects with target audiences and produces engaging ads that capture attention.

• Work collaboratively with the design team to explore new creative perspectives and innovative concepts.

• Build and maintain strong client relationships by comprehending their objectives, establishing clear expectations, and delivering outstanding service.

• Discover and cultivate upsell and cross-sell opportunities with existing clients to fortify brand foundations.

• Track and report on campaign performance to internal teams and clients, ensuring that targets are achieved and performance improves.

• Remain informed about industry trends, platform updates, and best practices to continuously enhance advertising strategies.

• Engage actively in team meetings, sharing expertise and contributing to the overall success of the paid social team.

⛳️ Requirements

• Over 3 years of hands-on experience in paid social advertising, demonstrating success in managing clients with ad spend ranging from £30k to £50k monthly.

• In-depth understanding of advertising platforms such as Meta, TikTok, Google, Snapchat, and Pinterest.

• Proven experience collaborating with cross-functional teams in an advertising agency, startup, or service-oriented business environment.

• Extensive background working with D2C industry clients and an understanding of their specific challenges.

• T-shaped marketing expertise with insights into various areas of the marketing funnel.

• Strong analytical skills with a keen attention to detail, enjoying the process of tracking and interpreting data.

• Proficient with reporting and analytics tools (Shopify, Triple Whale, Motion, Agency Analytics).

• Skilled in campaign setup, audience targeting, and performance optimization.

• Advanced comprehension of creative testing methodologies and performance evaluation.

• Exceptional copywriting abilities for direct-response advertising.

• Self-driven and proactive, with a commitment to continuous improvement and staying updated with industry trends.

• Fluent in English, both in writing and speaking, with strong communication skills.

🏝️ Benefits

• Competitive salary based on experience.

• Performance-driven bonus opportunities linked to client success.

• 28 days of paid holiday in addition to bank holidays.

• Day off for your birthday (because everyone deserves to celebrate).

• Access to £10,000 worth of training courses and ongoing learning opportunities.

• Mentorship from highly skilled digital marketing professionals.

• Regular social events, including quarterly team gatherings featuring various bonding activities.

• Fully remote work environment.

• Subsidized gym membership up to £50 per month.