Senior Paid Social Media Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take the lead in scaling our Meta campaigns with a strong emphasis on profitable new customer acquisition.

• Thoroughly analyze the entire funnel from the initial ad click to the checkout process, identifying specific optimization opportunities.

• Create and enhance scalable direct-response funnels, particularly focusing on long-form formats such as VSLs.

• Strategically advance our creative strategy beyond traditional static ads and user-generated content (UGC).

• Work closely with teams focused on direct-response copy, creative strategy, and conversion rate optimization (CRO).

• Establish and refine a structured framework for creative testing.

⛳️ Requirements

• Minimum of 2 years of hands-on experience in paid social advertising, particularly on Meta platforms.

• At least 2 years of experience within the e-commerce sector, preferably in supplements, beauty, or cosmetics.

• Strong grasp of direct response marketing principles and performance funnels.

• Ability to not only analyze data but also to formulate concrete hypotheses and tests based on the findings.

• Recognition of the significance of static ads and traditional UGC, while also understanding that long-form formats like VSLs are pivotal for the future of direct-to-consumer (D2C) marketing.

• Experience in designing or strategically co-developing performance-driven creative content.

• Structured, independent, and solution-oriented approach to work.

• Proficient in both German and English.

🏝️ Benefits

• Complete flexibility in scheduling your workday.

• Option to choose between a high-end Mac or Windows setup.

• Opportunity to work from home or in our Berlin office.

• Complimentary coffee, tea, snacks, and fresh fruit.

• 75% employee discount on orders up to €100 per month.

• Comprehensive company pension plan, corporate health insurance, and additional perks.