Senior Paid Media Strategist, PPC – Home Services

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take charge of performance marketing for home services businesses.

• Develop and manage the paid media strategy and performance across various channels, including Google, Meta, YouTube, streaming/CTV, landing pages, tracking, and funnel analytics.

• Produce qualified leads that convert into booked jobs and generate revenue.

• Identify and diagnose issues that may be hindering performance.

• Implement solutions to rectify problems.

• Expand on successful strategies to enhance growth.

⛳️ Requirements

• Experience managing paid media for home services or similar service-oriented businesses.

• Strong understanding of the distinctions between leads, booked jobs, and revenue.

• Knowledge of common pitfalls in PPC campaigns within the service industry.

• Ability to audit accounts and pinpoint real-time changes needed for improvement.

• Consideration of factors beyond the ad account, including tracking, landing pages, funnels, lead quality, and sales follow-up.

• Capability to work independently with minimal supervision.

• Proficient in articulating current situations, underlying reasons, and recommended next steps.

• Ability to clearly communicate needs, requirements, and expectations while collaborating on PPC-led projects.

🏝️ Benefits

• Fully remote work environment.

• Flexible schedules: We prioritize deliverables over specific working hours.

• Up to 64 days of paid time off, which includes a paid two-week holiday break at the end of the year and recharge days.

• Professional development opportunities: Allocated budgets for courses, tools, technology, and conferences.

• Parental leave: Three months of leave for new parents.

• Profit sharing: Year-end profits distributed among the team.