Senior Paid Media Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Manage and supervise a portfolio of Paid Media accounts

• Provide direct assistance to client contacts

• Engage in weekly discussions with vendors or operational partners to ensure alignment on assigned tasks, quality of work, and potential improvements in collaboration

• Generate referrals through client relationships and your professional network

• Develop strategic plans for clients on a quarterly basis

• Capable of creating, maintaining, and optimizing budgets for paid media campaigns across various channels

• Possess a deep understanding of client positioning and their unique value propositions

• Ensure accurate lead routing within a CRM

• Recognize the importance of Programmatic campaigns

• Accountable for personal productivity and utilization

• Collaborate closely with the Associate Director to meet both internal and client objectives

• Implement and optimize PPC advertising campaigns across multiple platforms, including Google Ads, Facebook Ads, and LinkedIn Ads, with a focus on keyword research, ad copy creation, and audience targeting to maximize ROI

⛳️ Requirements

• Minimum of 3 years of experience in a performance/digital marketing agency

• Experience specifically with B2B SaaS/tech clients in an agency environment

• Extensive knowledge of paid search and paid social advertising campaigns, including Google Ads, Facebook Ads, LinkedIn Ads, and others

• Proficient in using advertising platforms and tools such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager

• Strong grasp of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization

• Ability to analyze campaign performance data utilizing tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and enhance campaign performance

• Capable of driving results and measurement via OCT

• Proven success with mid-market or enterprise accounts

• Unique insights into how to create value for SaaS

• Ability to convey and articulate strategy and narrate stories using data

• Skilled in organizing, prioritizing, and managing multiple projects simultaneously

• Passionate about quality and maintaining integrity in advertising

• Motivated to stay ahead of industry trends, including actively exploring how AI and automation can improve marketing and operations.

• Willing to travel to visit clients approximately once a year, per client, or as needed

🏝️ Benefits

• Medical, dental, vision plans, disability, and life insurance coverage tailored to you and your family’s needs

• 100% employer-paid plan for you and a 50% employer contribution for your dependents

• Access to certified therapists through Spring Health and a membership to Headspace

• Gympass

• Unlimited PTO (with a minimum of 2 weeks), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed from December 24 to January 1), and Paid Parental Leave

• Traditional and Roth 401(k) with a 3% company match

• Annual bonus based on tenure, increasing in total amount over time

• Annual Anniversary Trip with peers and executive leadership for enjoyment and entertainment!