Senior Paid Media Strategist

This is a fully remote position, open to applicants in Arizona, +25 more states.

📋 Description

• Supervise and manage a portfolio of Paid Media accounts.

• Provide direct assistance to client contacts.

• Engage in weekly communications with vendors or operational partners to ensure alignment on assigned tasks, quality of work, and potential improvements to the working relationship.

• Foster referrals through client relationships and your professional network.

• Develop strategies for clients on a quarterly basis.

• Possess the capability to create, maintain, and optimize budgets for paid media campaigns across various channels.

• Have a comprehensive understanding of client positioning and their unique value propositions.

• Ensure lead routing accuracy within a CRM system.

• Recognize the significance of Programmatic campaigns.

• Take responsibility for personal productivity and resource utilization.

• Collaborate closely with the Associate Director to guarantee that both internal and client objectives are met.

• Implement and refine PPC advertising campaigns across multiple platforms, including Google Ads, Facebook Ads, and LinkedIn Ads, with a focus on keyword research, ad copywriting, and audience targeting to maximize ROI.

⛳️ Requirements

• A minimum of 3 years of experience in a performance/digital marketing agency.

• Experience working specifically with B2B SaaS/tech clients within an agency environment.

• Extensive expertise in paid search and paid social advertising campaigns, including Google Ads, Facebook Ads, LinkedIn Ads, and others.

• Proficient in using advertising platforms and tools like Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager.

• Strong grasp of PPC principles, such as keyword research, ad copywriting, bid management, and campaign optimization.

• Capability to analyze campaign performance data using tools such as Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and enhance campaign performance.

• Ability to drive results and measure them via OCT.

• Proven success with mid-market or enterprise accounts that can be measured.

• A distinctive perspective on how to generate value for SaaS.

• Skill in translating and articulating strategy and storytelling with data.

• A blend of competitiveness and curiosity; you are a genuine problem solver.

• Capacity to organize, prioritize, and manage multiple projects concurrently.

• You are quality-focused and have retained your passion for advertising.

• Motivated to stay ahead of industry trends, including a proactive approach to learning how AI and automation can improve marketing and operations.

• Willingness to travel to meet clients approximately once a year, or as needed.

🏝️ Benefits

• Medical, dental, and vision insurance plans, along with disability and life insurance coverage tailored to you and your family’s lifestyle.

• A fully employer-paid plan for you and a 50% employer contribution for your dependents.

• Mental health support through certified therapists via Spring Health, along with a membership to Headspace.

• Physical wellness benefits through Gympass.

• Unlimited PTO (with a minimum of 2 weeks), Paid Company Holidays, a day off for your birthday, an End of Year Recharge (closed from December 24 to January 1), and Paid Parental Leave.

• Traditional and Roth 401(k) plans with a 3% company match.

• Annual bonuses based on tenure, which increase in total amount over time.

• An Annual Anniversary Trip with peers and executive leadership for enjoyment and entertainment!