Senior Paid Media Strategist

This is a fully remote position, open to applicants in California.

📋 Description

• You remain at the forefront of paid media strategy and technology in both search and social platforms.

• You integrate data analysis and client insights to create strategic plans that encompass Google Ads and Meta.

• You provide tactical recommendations for targeting, messaging, and optimizing campaigns across various platforms.

• You craft engaging direct-response copy for search and social, and set up campaigns in Google Ads and Meta Ads Manager.

• You project monthly budgets for each account, substantiate every recommendation with data, and communicate results effectively to clients and team members.

• You optimize ad accounts on both Google and Meta.

⛳️ Requirements

• Extensive experience in creating and optimizing Google Ads accounts at scale.

• 2–4+ years of experience in paid media, managing budgets exceeding $350,000 across search and/or social channels.

• Mastery of: Google Ads, Meta Ads Manager, Google Merchant Center, Google Analytics, Shopify, and copywriting.

• Experience in building, connecting, optimizing, and resolving issues with data feeds in Google Merchant Center.

• Experience in integrating Product Ratings from various aggregators into Google Merchant Center.

• Ability to forecast budgets across channels based on historical data and client objectives.

• Strong skills in Excel/Google Sheets.

• Familiarity with Google Ads Desktop Editor.

• Capacity to consider a brand's comprehensive digital strategy from acquisition through retention.

• Confident in interpersonal communication.

• An innate curiosity.

• A willingness to take calculated risks after thorough analysis.

• A distinctive blend of humility and ambition.

• Proficiency in Asana or similar project management software is preferred.

• Excellent written and verbal communication abilities.

• Capability to organize, prioritize, and manage multiple tasks with a keen attention to detail.

• Flexibility to adapt to new processes, strategies, and objectives.

🏝️ Benefits

• 401K | Program with a 3% company match (after 90 days of employment) to nurture the investor within you

• TIME OFF | Flexible Time Off policy

• MEDICAL | Comprehensive health, dental, and vision coverage

• WELLNESS | A wellness reimbursement program