Senior Paid Media Strategist

This is a fully remote position, open to applicants in Maine.

📋 Description

• Take ownership of the paid media strategy and execution for a diverse portfolio of clients, encompassing channel mix, creative direction, full-funnel architecture, budget management, and strategic reporting.

• Design, launch, and oversee paid media campaigns across platforms such as Google Ads, Meta, Connected TV, and YouTube, with continuous programmatic engagement.

• Conduct daily monitoring of campaigns, tracking performance, pacing, and budget adherence across all active accounts to identify and address issues proactively.

• Establish campaigns with the appropriate structure, tracking mechanisms, naming conventions, and attribution from the outset to ensure data integrity.

• Make proactive adjustments to bids, budgets, targeting, and creative based on performance indicators.

• Formulate media strategies that align with the entire customer journey, from top-of-funnel awareness and creative-driven engagement to mid-funnel nurturing and bottom-funnel conversions.

• Provide clear and confident recommendations regarding channel mix, audience architecture, and investment shifts, along with the rationale behind them.

• Communicate with creative teams with strategic clarity, outlining not only specifications but also the objectives of the creative work and the desired behaviors.

• Manage substantial media budgets across multiple clients simultaneously, maintaining a disciplined focus on pacing and efficiency.

• Develop and sustain automated reporting systems that minimize manual tasks and provide consistent performance visibility to clients and internal teams.

• Approach every client reporting session equipped with thorough analysis and proactive suggestions, rather than merely summarizing the numbers.

• Collaborate closely with creative, strategy, and account teams to ensure media execution aligns with broader campaign objectives.

⛳️ Requirements

• A minimum of 5 years of experience managing paid media at a digital or performance marketing agency. Candidates lacking agency experience will not be considered.

• Proficient in Google Ads (Search, YouTube, Performance Max) and Meta Ads Manager, with experience in connected TV platforms and programmatic at this level.

• A solid understanding of how awareness, consideration, and conversion interconnect, allowing you to craft media strategies that reflect this insight rather than a mere assortment of campaigns.

• Possess strong opinions on what makes paid creative effective, with the ability to brief creative teams clearly, provide constructive feedback, and link creative choices to performance results.

• Experience managing significant paid media budgets across several clients simultaneously, demonstrating a history of accurate pacing and strong performance results.

• Diligently check campaigns daily, identifying overspending, underspending, and performance anomalies early on, taking action without needing prompts.

• Build systems rather than rely on spreadsheets, having established automated dashboards and reporting workflows that enhance visibility and reduce manual work.

• Communicate insights beyond just sending dashboards; explain the implications for the business and provide actionable recommendations in a way clients can understand and implement.

• Confidently form opinions on what strategies are effective and make recommendations, including those that may be challenging.

• Utilize AI tools to enhance efficiency, whether for research, reporting, copy testing, creative briefing, or strategy, and articulate how these tools have improved your work.

• Comfortable managing media for clients from various industries, adjusting strategies and messaging to meet diverse audiences and objectives.

🏝️ Benefits

• Competitive Salary.

• Profit Sharing. Our success is your success.

• Retirement. Savings plan with a 4% company match.

• Premium Insurance. Comprehensive health, dental, vision, and life insurance with generous coverage for our US-based team members.

• Optional HSA. An optional health savings account for employees to set aside money on a pre-tax basis for medical expenses.

• Home Office Setup. Receive a laptop and 50% reimbursement for home office equipment.

• Paid & Flexible Holidays. Enjoy 12 paid holidays throughout the year, including three flexible holidays.

• Paid Time Off. A minimum of three weeks of paid time off per year.

• Paid Leaves. Paid parental, medical, bereavement, and other types of leave.

• Flexible & Summer Fridays. Experience half-day Fridays during the summer, along with a get-it-done-and-go mindset year-round.

• Lifelong Learners Fund. Funding for professional development (books, conferences, courses) and team bonding activities.

• Baby Bonding Bucks. A $500 bonus to assist with diapers, meals, or other baby-related expenses for any employee welcoming a new child.