Senior Paid Media, Cold Email Specialist

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Design, develop, and oversee B2B lead generation campaigns utilizing Google Ads, Meta, and LinkedIn for a selection of industrial and manufacturing clients in the UK.

• Take ownership of the complete campaign strategy, including keyword analysis, audience segmentation, ad copy creation, bid management, and continuous optimization.

• Create Meta funnels with Instant Form campaigns tailored for lead quality rather than quantity.

• Provide guidance to clients and internal teams regarding optimal campaign strategies for varying budgets — focusing on consulting rather than mere execution.

• Collaborate with our internal design team to communicate the necessary landing page positioning and offer structure; while you don’t construct pages, you possess an understanding of effective design.

• Establish automated lead notification processes via Zapier or Make for form submissions directed to clients.

• Generate clear, insight-driven reports using Claude and other tools — transforming data into strategic insights rather than just presenting figures.

• Manage a limited number of LinkedIn Ads accounts alongside Meta campaigns.

• Monitor campaign performance daily, swiftly identify issues, and take action without needing prompting.

• Oversee the complete cold email infrastructure — including domain acquisition, DNS setup (SPF, DKIM, DMARC), mailbox warm-up, and ongoing deliverability monitoring.

• Build and manage end-to-end outreach campaigns in Instantly — including sequences, sending configurations, inbox rotation, and campaign logic.

• Independently develop value propositions, offers, and strategies for each client campaign — demonstrating an understanding of niche industrial B2B sectors without requiring extensive explanations.

• Craft personalized, high-converting cold email content that elicits responses.

• Proactively track reply rates, bounce rates, and deliverability metrics, adjusting strategies as necessary.

• Manage sourcing, segmentation, and targeting criteria for lead lists on a per-campaign basis.

• Experiment and refine messaging, offer presentation, and targeting to continually enhance campaign results.

⛳️ Requirements

• A minimum of 5 years of hands-on experience in paid media management — proficiency in Google Ads is essential; experience with Meta Ads and LinkedIn Ads is required.

• Demonstrated success in executing B2B lead generation campaigns, particularly for the UK market.

• Experience with e-commerce campaigns is advantageous, but the primary focus remains on B2B lead generation.

• Strong background in cold email, including the complete setup and management of the necessary infrastructure.

• Practical experience using Instantly as an outreach platform (or a comparable alternative and an ability to adapt quickly).

• Capability to independently formulate cold email strategies: value propositions, offer angles, personalization at scale, and list segmentation.

• Exceptional cold email copywriting abilities — persuasive, relevant, and tailored to niche audiences.

• Comfortable engaging with complex industrial and manufacturing clients; quick to grasp sector context without needing extensive briefings.

• Proven experience in creating automated lead notification workflows using Zapier or Make.

• Proficient in utilizing Claude or similar AI tools for reporting, analysis, and output generation.

• Excellent reporting skills — able to narrate a clear story with data and provide strategic recommendations.

• A consulting mindset — you advise on optimal approaches based on the brief and budget, rather than simply executing instructions.

• Strong communication skills, highly self-managed, and dependable in a remote work environment.

• Located in South Africa.

🏝️ Benefits

• Fully remote position with a specialized UK B2B agency.

• Direct access to senior management - free from management layers or bureaucracy.

• Diverse client portfolio spanning industrial, manufacturing, and commercial sectors.

• Steady, long-term collaboration with opportunities for growth as the agency expands.

• Flexible working hours with alignment to the UK time zone as needed.