Senior Organic Marketing, Content Executive

This is a fully remote position, open to applicants in India.

📋 Description

• Take ownership of and implement our organic growth strategy, focusing on SEO, answer engine optimization (AEO), organic social media, and content distribution.

• Create high-quality content, including articles, landing pages, social media posts, and distribution materials, that achieves high rankings, garners citations, and attracts qualified traffic.

• Conduct technical and on-page SEO activities such as keyword research, site structure optimization, internal linking, metadata enhancement, and content optimization for organic search.

• Enhance our content to ensure it is highlighted and cited by AI answer engines and large language models (LLMs), which are becoming essential discovery channels.

• Oversee and expand our organic social media channels by developing distribution playbooks that maximize the reach of each content piece.

• Monitor, analyze, and report on organic performance, using insights gained to inform future initiatives.

• Collaborate with product and other marketing teams to produce content that is not only well-crafted but also effectively targeted — including guiding design direction through AI-generated or outsourced visuals.

• Demonstrate experience in building organic channels from the ground up or significantly scaling existing ones, whether starting from scratch (0 to 1) or accelerating successful initiatives (1 to 10).

⛳️ Requirements

• Minimum of 5 years of experience in organic marketing, with a proven track record of increasing organic traffic, rankings, or audience engagement.

• In-depth knowledge of SEO, including keyword research, on-page and technical SEO, content optimization, and familiarity with tools such as Ahrefs, Semrush, or Google Search Console.

• Expertise in Answer Engine Optimization (AEO), with a strong understanding of how to structure and craft content to be featured and cited by AI answer engines and in featured snippet results.

• Proven ability in content development — capable of researching, writing, and editing compelling content that is genuinely valuable, not just optimized for search.

• Hands-on experience in growing and managing brand channels organically on social media (without relying on paid promotions).

• A well-defined strategy for content distribution that effectively places content in front of target audiences, rather than simply publishing and hoping for visibility.

• An analytical mindset, comfortable with setting up tracking, interpreting data, and allowing insights to shape strategic direction.

🏝️ Benefits

• Flexible work arrangements

• Professional development