Senior Online Marketing Manager – Performance

This is a fully remote position, open to applicants in Germany.

📋 Description

• Are you excited about engaging customer projects that offer significant creative freedom?

• In your position as a Senior Performance Marketing Manager, you will independently manage clients and campaigns.

• Strategy & Consulting

• Development of comprehensive performance marketing strategies throughout the customer journey.

• Identification of growth and optimization potentials for our clients.

• Strategic consulting for clients at management and stakeholder levels.

• Derivation of specific recommendations for action based on data, analyses, and market developments.

• Development of testing, scaling, and automation strategies.

• Campaign Management

• Independent planning, execution, and management of campaigns in: - Google Ads (Search, Shopping, Performance Max, Display, YouTube)

• Microsoft Ads

• Meta Ads (Facebook & Instagram), TikTok Ads, Pinterest Ads

• Continuous optimization in terms of performance, efficiency, and scalability.

• Budget planning and budget responsibility.

• Development of campaign structures and account setups according to best practices.

• Tracking, Analytics & Reporting

• Ensuring a clean data foundation for informed decision-making.

• Understanding and evaluation of: - Google Tag Manager - GA4 (Google Analytics 4) - Conversion Tracking - Enhanced Conversions - Consent Management

• Creation and enhancement of dashboards and reports.

• Preparation of performance data and presentation to clients.

• Working with reporting and BI tools like Looker Studio.

• Client Support & Project Management

• Independent preparation, execution, and follow-up of client meetings.

• Presentation of results, strategies, and recommendations for action.

• Proactive communication with clients and internal stakeholders.

• Leadership and management of client projects.

• Building long-term client relationships through high-quality consulting.

⛳️ Requirements

• At least 5 years of experience in performance marketing, ideally on the agency side, with a proven ability to develop and implement successful performance marketing strategies.

• Excellent knowledge of Google Ads and Microsoft Ads.

• Good understanding of Paid Social.

• Proficient in Google Analytics 4 (GA4), tracking, and attribution.

• Experience with product data feeds, Google Merchant Center, and reporting tools.

• Strong analytical thinking skills and a keen understanding of numbers.

• High consulting and communication competence.

• Independent, structured, and solution-oriented working style.

• Team player with a hands-on mentality and ownership mindset.

• Proactive, flexible, and open to new paths, technologies, and AI-driven solutions.

• Fluent in both German and English.

🏝️ Benefits

• Permanent position with flexible working hours by arrangement.

• Work in our beautiful office space in the "Alte Pianofortefabrik" at Schulterblatt or remotely on a MacBook that we provide for you.

• Company credit card with a monthly allowance for personal use.

• Workation option within the EU.

• Dynamic work environment with flat hierarchies and open, warm interactions.

• Dogs are welcome.

• Simply the best colleagues in the world <3