Senior Online Marketing Manager

This is a fully remote position, open to applicants in Austria.

📋 Description

• Full accountability for creating a qualified pipeline within the B2B SaaS sector, emphasizing revenue impact rather than mere lead generation.

• Formulate and execute an AI- and data-driven strategy for growth and demand generation throughout the entire sales funnel, adopting an AI-first approach.

• Independently strategize, implement, and scale performance marketing initiatives (PPC, LinkedIn, SEO, retargeting, etc.) with a focus on pipeline development and return on investment.

• Create and operationalize scalable outreach strategies (e.g., LinkedIn, email, data-driven campaigns) in close collaboration with the Sales team.

• Innovate and deploy AI-powered marketing and outreach methods to enhance efficiency and personalization.

• Establish and continuously refine a content system that actively supports pipeline generation rather than solely branding.

• Enhance the website for conversions and LLMs (SEO for AI-driven search / GEO), prioritizing demand capture.

• Take ownership of key performance indicators such as Pipeline Contribution, CAC, LTV, conversion rates, and Marketing ROI, along with formulating actionable plans.

• Collaborate closely with the Sales team on campaigns, messaging, targeting, and follow-ups to ensure seamless alignment between Marketing and Sales.

• Regularly assess the market, ideal customer profile, and competitors to refine positioning and go-to-market strategies.

⛳️ Requirements

• Multiple years of experience in B2B SaaS marketing with a strong emphasis on demand generation, growth, or revenue marketing.

• Extensive proficiency in utilizing AI tools for marketing, sales, automation, and personalization, adhering to an AI-first philosophy.

• In-depth knowledge of performance marketing (Google Ads, LinkedIn Ads, SEO, retargeting) coupled with outbound/outreach strategies (essential).

• Demonstrated success in lead generation with a proactive, hands-on approach.

• Familiarity with Account-Based Marketing (ABM) and data-driven targeting of ideal customers.

• Strong analytical abilities and a solid understanding of KPI frameworks, attribution, dashboards, and reporting.

• Knowledge of contemporary SEO techniques, including optimization for AI-driven search systems (LLMs / GEO).

• Strong sales insight and the capability to consistently align marketing efforts with revenue goals.

• High level of ownership, exceptional execution skills, and an entrepreneurial mindset.

• Excellent communication skills in both German and English.

🏝️ Benefits

• A close-knit, family-like team environment with flat hierarchies, swift decision-making processes, and an informal, open communication culture.

• A balanced work-life through flexible working hours (flexitime).

• A flexible remote work policy.

• Regular team-building activities in Vienna to foster team spirit while working remotely.

• Workations are integral to our philosophy.

• Encouragement for sharing your own ideas and strategies.

• Engaging collaboration with our sister company WeCreate Germany and access to an exclusive creator network.