Senior Online Marketing Manager – All Genders

This is a fully remote position, open to applicants in Germany.

📋 Description

• Comprehensive responsibility for generating a qualified pipeline in the B2B SaaS segment, focusing on revenue impact rather than just leads.

• Development and execution of an AI and data-driven growth and demand generation strategy across the entire funnel (AI-first approach).

• Independent planning, implementation, and scaling of performance marketing campaigns (PPC, LinkedIn, SEO, retargeting, etc.) with an emphasis on pipeline and ROI.

• Conceptualization and operational execution of scalable outreach strategies (e.g., LinkedIn, email, data-driven campaigns) in close coordination with sales.

• Development and implementation of innovative AI-powered marketing and outreach approaches to enhance efficiency and personalization.

• Establishment and continuous optimization of a content system that actively contributes to pipeline generation (not just branding).

• Website optimization for conversions as well as for LLMs (SEO for AI-based search / GEO) focusing on demand capture.

• Ownership of key KPIs such as pipeline contribution, CAC, LTV, conversion rates, and marketing ROI, including clear derivation of actions.

• Close operational collaboration with the sales team (e.g., on campaigns, messaging, targeting, follow-ups) to seamlessly align marketing and sales.

• Ongoing analysis of market, ICP, and competitors to refine positioning and go-to-market strategy.

⛳️ Requirements

• Several years of experience in B2B SaaS marketing with a strong emphasis on demand generation, growth, or revenue marketing.

• Extensive experience in utilizing AI tools for marketing, sales, automation, and personalization (AI-first approach).

• Deep expertise in performance marketing (Google Ads, LinkedIn Ads, SEO, retargeting) as well as outbound/outreach approaches (must-have).

• Proven track record in lead generation and a hands-on mentality.

• Experience with account-based marketing (ABM) and data-driven targeting of desired customers.

• Strong analytical skills and proficiency with KPI frameworks, attribution, dashboards, and reporting.

• Understanding of modern SEO approaches, including optimization for AI-based search systems (LLMs / GEO).

• Strong sales understanding and the ability to consistently align marketing activities with revenue goals.

• High level of personal responsibility, execution strength, and entrepreneurial thinking.

• Excellent communication skills in both German and English.

🏝️ Benefits

• A small and family-like team environment with flat hierarchies, short decision-making paths, and a relaxed, open communication culture.

• Balanced work-life integration through flexible working hours (flexitime model).

• Flexible remote work policies.

• Regular team-building events in Vienna to maintain team spirit during remote work.

• Workations are also part of our philosophy.

• Contributions of personal ideas and strategies are explicitly encouraged.

• Exciting collaboration with our sister company WeCreate Germany and access to an exclusive creator network.