Senior Meta Strategist

This is a fully remote position, open to applicants in Canada, +2 more states.

📋 Description

• Oversee and manage a portfolio of social media accounts

• Provide direct support to client contacts

• Engage in weekly communication with vendors and operational partners regarding assigned tasks, work quality, and potential improvements

• Develop quarterly strategies for clients

• Create, manage, and optimize budgets for paid media campaigns

• Comprehend client positioning and their unique value propositions

• Ensure accurate lead routing within a CRM system

• Manage personal productivity and utilization effectively

• Collaborate with the Associate Director to meet internal and client objectives

• Recognize the value of programmatic campaigns

• Foster cross-selling, upselling, and referrals through client relationships and professional networks

• Implement and optimize LinkedIn advertising campaigns, including ad copy creation, TAM development, and targeting to enhance ROI

• Oversee approximately five mid-tier and enterprise accounts

• Achieve department KPIs, including client growth and goal completion

• Monitor client North Star Metrics and satisfaction scores

• Establish client trust and relationships that encourage consistent renewals

• Cross-sell services that align with client objectives

• Communicate results effectively to client contacts and executives

• Make strategic decisions concerning account direction

⛳️ Requirements

• A minimum of 2 years of experience at a performance/digital marketing agency catering to B2B clients

• Extensive knowledge in paid social advertising campaigns, particularly LinkedIn Ads and/or Meta Ads

• Familiarity with LinkedIn and Meta ad formats, including conversation ads, document ads, and CTV

• Proficient in using LinkedIn Campaign Manager or Meta Campaign Manager, ZoomInfo, and 6sense

• Strong grasp of paid media principles, including keyword research, ad copywriting, bid management, and campaign optimization

• Capable of analyzing campaign performance using Google Analytics, GA4, Excel, or other analytics tools

• Ability to drive and assess results via OCT

• Experience in audience segmentation by tier, job title, and similar criteria

• Demonstrated, measurable success with mid-market or enterprise accounts

• Ability to effectively translate and articulate strategies and narrate stories using data

• Strong organizational, prioritization, and multi-project management skills

• Willingness to travel to visit clients approximately once a year per client or as necessary

• Must have reliable internet access and a professional background

• Ability to remain stationary for extended periods and interpret written and verbal communications

• Must possess established and current work authorization and reside permanently in Canada for this global position

🏝️ Benefits

• Comprehensive medical, dental, vision plans, disability, and life insurance coverage for you and your family

• 100% employer-paid plan for you and a 50% employer contribution for dependents

• Access to certified therapists through Spring Health

• Membership to Headspace

• Physical therapy services via Omada

• Fertility support provided through Carrott

• Thousands of Aaptiv virtual workouts available

• Complimentary One Medical membership for primary and virtual care

• Unlimited PTO with a minimum of 2 weeks

• Paid company holidays

• Day off for your birthday

• End of Year Recharge from December 24 to January 1

• Paid parental leave

• Traditional and Roth 401(k) plans with a 3% company match

• Annual bonuses based on tenure, increasing in total amount over time

• Opportunity to work 100% virtually from a home office

• PC or Mac available for use

• Travel to visit clients approximately once per year, per client or as required