Senior Media Manager – Digital Focus

This is a fully remote position, open to applicants in Germany.

📋 Description

• Assume strategic oversight for the integration of digital and traditional media.

• Establish KPIs such as CPM, CPC, ROAS, reach, and frequency, while consistently monitoring campaign outcomes.

• Evaluate performance metrics, generate actionable insights, and allocate budgets based on analytical findings.

• Create and oversee cross-channel media strategies for both online and offline initiatives.

• Choose appropriate channels, strategize reach, and distribute budgets to targeted demographics.

• Develop media briefings and synchronize planning assumptions with relevant stakeholders.

• Oversee the media agency and serve as the primary contact point.

• Procure media inventory from agencies, publishers, and direct partners.

• Negotiate terms, discounts, and annual contracts with external media partners.

• Build and enhance the network of service providers and partners.

• Supervise budget management, invoice reconciliation, and regular reporting.

• Conduct analyses of market conditions, media, audience, competitors, and trends.

• Optimize media placements in real-time based on performance insights.

• Collaborate with teams in performance marketing, creative/content, product development, and procurement.

• Discover new media channels, formats, and technologies.

• Assist in the integration of AI-supported processes in media planning and advertising procurement.

⛳️ Requirements

• Ideally, possess experience at a media agency or managing digital and/or traditional media for a D2C/e-commerce brand.

• Hands-on experience in planning and purchasing media campaigns across various channels.

• Familiarity with Out of Home, TV, display, video, print, and audio media.

• Confident in collaborating with external media partners, agencies, and publishers.

• Ability to negotiate terms autonomously.

• Data-driven approach and understanding of relevant media KPIs.

• Capability to convert performance data into specific actionable recommendations.

• Organized, proactive, and independent working style.

• Willingness to independently drive projects and see them to fruition.

• Interest in AI-supported tools within the media landscape and openness to new technologies.

• Proficiency in the German language.

• English language skills are an advantage.

🏝️ Benefits

• 100% remote work within Germany.

• Opportunity for up to 90 days of remote work from other EU countries annually.

• Flexible working hours within designated core availability times.

• 30 days of paid annual leave each year.

• Company pension plan based on ETFs.

• Access to professional coaching, sessions, and mental health resources via OpenUp.

• Employee discounts on NATURTREU products.

• Summer and Christmas company events.

• Opportunities for both professional and personal development.