Senior Media Buyer, Native

This is a fully remote position, open to applicants in Florida.

📋 Description

• Take full ownership of the Native channel, overseeing strategy, execution, and performance results across various platforms.

• Manage and optimize a multi-million-dollar budget aimed at driving efficient and profitable customer acquisition.

• Conduct daily analysis of campaign performance, pinpointing root causes of fluctuations and implementing decisive, data-driven actions to enhance outcomes.

• Assess performance across the entire marketing funnel to identify and bridge gaps in user experience, conversion processes, and revenue opportunities.

• Transform data into actionable insights, recognize key performance drivers, and take initiative in responding to them.

• Create and implement a comprehensive testing roadmap that includes A/B testing for ad creatives, copy, and landing page experiences.

• Continuously initiate and refine new campaigns, creatives, and tests to achieve incremental performance enhancements and expand successful strategies.

• Focus on high-impact opportunities and direct efforts towards initiatives that yield significant business results.

• Work collaboratively with creative, editorial, and analytics teams to ensure alignment of media strategy with content and monetization objectives.

• Track key performance indicators (CPL, ROAS, profit per session, lead quality, etc.) and provide actionable reports to stakeholders.

• Stay informed on platform updates, industry trends, and competitive tactics to enhance ongoing campaign effectiveness.

⛳️ Requirements

• A minimum of 5 years of experience in performance marketing, specifically with hands-on management of Native advertising campaigns.

• Proven ability to scale paid media campaigns profitably at significant spending levels (Native, Meta, Google, or similar platforms).

• Strong analytical skills with the capability to identify root causes of performance, distinguish between significant and trivial data, and make confident, data-driven choices.

• Proficient in Excel, including experience with large datasets and report generation.

• In-depth knowledge of affiliate marketing models, lead generation, and strategies for monetization based on revenue-per-click or revenue-per-session.

• Demonstrated experience in proactively testing, iterating, and scaling campaigns—not solely maintaining performance.

• Familiarity with performance metrics (e.g., CPC, conversion rate, revenue per session) and strategies for optimization.

• Proven expertise in landing page optimization, including practical testing examples that resulted in measurable improvements.

• Experience in optimizing for down-funnel quality metrics such as lead-to-sale rate, client retention, or lifetime value.

• Ability to prioritize impactful opportunities and act swiftly in a dynamic, performance-focused environment.

• Strong sense of ownership and accountability for performance outcomes.

• Excellent communicator, capable of presenting insights and recommendations to stakeholders effectively.

• Collaborative mindset with the ability to work across departments.

• Bonus: Experience in affiliate marketing, lead generation, or publisher-based business models.

🏝️ Benefits

• 🩺 Healthcare: We provide low-cost, competitive health coverage (including domestic partners!) along with employer-paid counseling services.

• 💰 Invest in the Future: Take advantage of 401(k) matching available after just two months of employment, with employer contributions starting at approximately 3%.

• 🧘‍♀️ Lifestyle Spending Stipends: Access an employer-funded spending account for expenses related to physical, financial, and emotional wellbeing.

• 🏝️ Flexible Time Off: We offer competitive time-off balances that accrue weekly, just like your paycheck. (Yes, we are paid weekly too!)

• 👶🏻 Parental Leave: We grant 2 weeks of paid parental leave during the first year and up to 9 weeks following one year of employment.

• ✈️ Generous Paid Holidays: Celebrate cultural diversity with additional flexible holidays on top of our company-paid holidays.

• 🏠 Remote Work Options: Enjoy the convenience of working from home and eliminate the daily commute.

• 🌎 World-Class Facility: Our onsite amenities include restaurants, a 7,000 sqft gym, pickleball and basketball courts, a spin class/pilates room, bikes, massages, and much more.

• 🛟 Comprehensive Life Insurance: Benefit from peace of mind with coverage that extends beyond the workplace, including employer-paid life insurance (covering dependents and spouses).

• 🤝 Employee Resource Groups (ERGs): Join us in building connections, celebrating diversity, and fostering a supportive community for all.