Senior Media Buyer – B2B Software

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Take full ownership and management of Meta advertising campaigns across various client accounts.

• Initiate, oversee, optimize, and expand lead generation campaigns.

• Conduct daily reviews of account performance and make proactive optimization decisions.

• Scale successful campaigns while managing costs and ensuring lead quality is maintained.

• Experiment with audiences, creatives, offers, campaign structures, and budget distributions.

• Track and enhance key performance indicators including:

• Cost Per Lead (CPL)

• Lead Quality

• Cost Per Booked Appointment

• CPM

• Conversion Rates

• Return on Ad Spend (where applicable)

• Quickly identify performance issues and implement corrective measures.

• Oversee lead flow between Meta Lead Forms and GoHighLevel.

• Ensure appropriate CRM configuration, automation workflows, pipelines, and lead tracking.

• Resolve integration and attribution challenges.

• Work in collaboration with internal automation teams to enhance reporting and operational efficiency.

• Assist in establishing best practices and standardized procedures within GoHighLevel.

• Formulate creative testing strategies tailored for each client account.

• Provide clear instructions and creative direction to video editors.

• Identify successful hooks, offers, messaging angles, and ad concepts.

• Analyze creative performance and continuously refine based on data insights.

• Ensure clients regularly receive new creative assets to bolster campaign performance.

• Record weekly Loom reports (5–15 minutes) for designated clients.

• Create succinct weekly performance summaries that highlight:

• Achieved results

• Significant changes made

• Opportunities recognized

• Suggested next steps

• Lead bi-weekly client strategy discussions.

• Present campaign performance in a clear and confident manner.

• Act as a senior escalation point for inquiries related to campaigns and strategy.

• Assist in building and enhancing the operational framework of the media buying department.

• Develop SOPs, workflows, checklists, and optimization frameworks.

• Identify bottlenecks and propose scalable solutions.

• Collaborate with leadership to refine reporting, tracking, onboarding, and campaign management processes.

• Contribute to the development of a world-class media buying department that supports future growth.

⛳️ Requirements

• Over 5 years of experience managing Meta Ads campaigns.

• Demonstrated success in running lead generation campaigns for local service businesses.

• Strong knowledge of Meta Ads Manager, campaign architecture, and performance optimization techniques.

• Experience managing multiple client accounts concurrently.

• Practical experience with GoHighLevel (GHL).

• Familiarity with connecting Meta Lead Forms to CRM workflows.

• Ability to troubleshoot lead flow and reporting issues independently.

• Capacity to take initiative without needing constant guidance.

• Excellent presentation and client-facing communication abilities.

• Comfortable leading client meetings and documenting performance reports.

• Experience in creating SOPs, workflows, and operational processes.

• High proficiency with: Meta Ads Manager, GoHighLevel, and Slack.

🏝️ Benefits

• Competitive salary in USD.

• Monthly bonuses based on performance.

• Fully remote work environment.