Senior Media Buyer

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and execute thorough paid media strategies across platforms including Meta, Google, TikTok, Snapchat, and X, ensuring they align with client objectives and market trends.

• Partner with media analysts to assess campaign performance, optimize media expenditures, and enhance return on investment (ROI).

• Keep updated on new media channels and technologies to uncover fresh growth opportunities for clients.

• Examine and refine the entire customer journey, identifying points of drop-off and implementing strategies to boost conversion rates.

• Collaborate with cross-functional teams to improve landing pages, checkout processes, and post-purchase experiences.

• Leverage analytics tools to monitor funnel performance and make informed, data-driven decisions for ongoing enhancement.

• Develop and conduct A/B tests to assess the effectiveness of various promotional offers, pricing strategies, and messaging.

• Facilitate regular strategic planning meetings with clients, delivering actionable insights and ensuring marketing initiatives are in sync with business goals.

⛳️ Requirements

• 6–10 years of experience in growth strategy, digital marketing, or a comparable role, with a strong emphasis on paid digital advertising and e-commerce.

• Proven expertise in media strategy, funnel optimization, offer testing, and creative strategy.

• Demonstrated capability to manage senior-level relationships and tackle challenges with a strategic, solution-oriented approach.

• Experience with platforms such as Meta, Google, and TikTok, accompanied by a strong record of driving measurable business growth.

• Exceptional relationship-building abilities with an entrepreneurial mindset to identify and seize growth opportunities.

• Strong presentation skills, including the ability to craft and deliver impactful presentations that resonate with stakeholders.

🏝️ Benefits

• Health insurance

• Flexible work arrangements

• Professional development

• Performance bonuses