Creator Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee creators throughout all stages of content development, from initial briefing to publication and reporting.

• Establish and nurture impactful relationships with high-reach creators, talent managers, and agencies.

• Engage in community building and outreach within our network of creators.

• Craft briefs and script examples that align with the brand voice of GoodPower-owned entities.

• Collaborate with the ads team to enhance and repurpose creator content for paid digital promotion.

• Negotiate usage rights for creator-produced content intended for advertisements.

• Manage SMS opt-in pathways, keywords, and tracking links/processes to gauge success.

• Work alongside internal and external research teams on randomized controlled trials (RCTs) related to the Creator Collective program.

• Partner with the campaign team to ensure influencer campaigns adhere to platform, federal, state, and local regulations.

• Assess creator performance through internal Google Looker dashboards and other analytical tools.

⛳️ Requirements

• 2-3 years of experience in managing creators or influencers from start to finish.

• Practical experience with at least one creator aggregator or influencer management platform (e.g., HypeAuditor, Upfluence, Creator IQ, GRIN, or similar).

• Proficiency in analyzing creator and campaign performance metrics (reach, engagement rate, conversion, and audience demographics) and translating insights into actionable strategies.

• Naturally detail-oriented.

• Experience in conducting or compiling comment analysis and sentiment analysis to assess audience reactions and content impact.

• Experience collaborating with paid media or advertising teams to enhance and repurpose creator content.

• Knowledge of FTC disclosure requirements and platform-specific guidelines regarding sponsored content.

• Excellent written communication skills.

• Familiarity with Salesforce or a similar CRM for managing creator pipelines, outreach tracking, and contact documentation.

🏝️ Benefits

• 95% employer-covered medical, dental, and vision insurance.

• Health Savings Account (HSA) and Flexible Spending Account (FSA) options.

• 403b retirement savings plan with company matching contributions.

• Paid vacation time.

• Sick leave.

• Floating holidays.

• Volunteer days.

• 13 paid holidays.

• Monthly internet and wellness stipend.

• Paid parental leave.

• Sabbatical program.