Senior Marketing Performance Analyst – Contract

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Evaluate marketing effectiveness across paid, earned, and owned media campaigns, monitoring comprehensive metrics from awareness to revenue.

• Collaborate with leadership to assist in strategic planning efforts and set performance objectives.

• Oversee ad hoc analytics inquiries and prepare for weekly, monthly, quarterly, and annual business reviews, including presentations for executives and the Board.

• Refine lead scoring models and attribution analytics, performing thorough validations of the models.

• Create and develop interactive dashboards and reports to provide actionable insights and recommendations based on data.

• Assist in Lead Flow and PipeGen evaluations by producing detailed dashboards for closed-loop marketing reporting.

• Improve customer journey optimization via omni-channel campaign activation, A/B testing, and recommendations for single-channel strategies.

⛳️ Requirements

• Bachelor's or Master’s degree in a technical discipline (e.g., Computer Science, Data Science, Statistics, Engineering, Mathematics).

• Over 5 years of extensive analytics experience supporting GTM teams (Marketing and/or Sales) in high-growth B2B settings.

• Proficient in SQL and Python programming; familiar with AI tools for data analysis and automation.

• Experience with platforms such as Marketo, Salesforce, GA4, BigQuery, Looker, CDP (Segment, Hightouch); knowledge of Paid and Social Media Platforms; relevant certifications are a plus.

• Demonstrated ability to collaborate with Operations, Finance, Product, Engineering, Sales, and Marketing teams.

• Exceptional storytelling skills to convert complex data into clear business insights and actionable recommendations.

• Comfortable presenting to executives and stakeholders at all levels of the organization using Google Slides, PowerPoint, or similar software.

• In-depth knowledge of PLG (Product-Led Growth), SLG (Sales-Led Growth), and Closed Loop Marketing methodologies.

🏝️ Benefits

• Health insurance.

• Retirement plans.

• Paid time off.

• Flexible work arrangements.

• Professional development.