Growth Marketing Analyst – CRM, Automation, B2B

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Take charge of the B2B CRM campaign calendar, spearheading the ideation, prioritization, and execution of lifecycle initiatives that align with commercial, product, and customer success goals.

• Design and enhance automated lifecycle programs, encompassing awareness, consideration, conversion, and lead nurturing strategies.

• Maintain lead scoring frameworks, audience segmentation, and customer lifecycle definitions to enhance qualification, personalization, and business impact.

• Develop high-performing CRM communications from start to finish, covering messaging strategy, email copywriting, template design, campaign setup, execution, and optimization.

• Collaborate with cross-functional teams such as Product Marketing, Sales, and Commercial to ensure that marketing automation supports overall business objectives and sales needs.

• Plan and coordinate webinars and partnership initiatives as part of the comprehensive B2B demand generation strategy.

• Create marketing assets, including landing pages and email templates, to bolster demand generation efforts.

• Monitor and report on CRM metrics via spreadsheets and recurring reports, converting data into actionable insights.

• Constantly experiment with new methods, utilizing AI tools, automation opportunities, and testing frameworks to enhance scalability, efficiency, and customer experience.

• Update and organize project documentation, sharing insights gained from campaigns with stakeholders to foster continuous improvement.

• Embrace the mission: inspire and empower others by genuinely caring for your own wellbeing and that of your colleagues. Prioritize wellbeing in the workplace, creating a supportive atmosphere where everyone feels comfortable taking care of themselves, taking time off, and achieving work-life wellness.

⛳️ Requirements

• A marketing professional with expertise in CRM, lifecycle marketing, growth marketing, or marketing automation within B2B settings.

• Extensive hands-on experience with RD Station (mandatory). Familiarity with Pipedrive is a significant advantage.

• Demonstrated experience in designing lifecycle programs, including automation logic, lead scoring models, customer segmentation, performance optimization, and demand generation efforts.

• Practical experience in creating and managing landing pages, email templates, and other digital assets to support B2B campaigns.

• Proven experience in leading end-to-end webinar programs, covering planning, stakeholder coordination, promotion, execution, and post-event analysis as part of a wider demand generation strategy.

• Strong track record of collaborating with Commercial, Sales, and Product Marketing teams, translating business needs into scalable CRM initiatives.

• Excellent project management, stakeholder management, and analytical skills, with experience in building reports to drive continuous improvement. Solid experience with Google Analytics is essential.

• An outstanding communicator with strong email copywriting and design skills, with experience in creating high-performing customer communications within established templates and brand guidelines.

• Fluent in English and comfortable working with global stakeholders (direct collaboration with the Italy market).

• A self-starter who excels in fast-paced environments, leverages AI tools to enhance productivity and quality, and takes ownership from strategy to execution.

• Inquisitive about and experienced with AI tools (such as Claude, ChatGPT, or Gemini) — you go beyond basic usage and apply them thoughtfully and intentionally throughout all stages of your work, from strategic planning to copy refinement and results analysis.

• Prior experience in lifecycle marketing strategy and product or service positioning are essential requirements.

🏝️ Benefits

• WELLHUB: Free Gold+ membership providing access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! You can add up to three family members to your plan, ensuring wellness access for your loved ones.

• WELLZ: A comprehensive emotional wellbeing program with a distinctive approach. It features personalized journeys that incorporate individual therapy sessions (52 per year) and on-demand content.

• HEALTHCARE: Health, dental, and life insurance coverage.

• FLEXIBLE WORK: As a Flexible First company, we offer hybrid and remote work options to allow you the freedom to work in a manner that suits you. The work model for this specific role can be discussed with your recruiter and hiring manager. Upon joining, you can use our home office reimbursement to set up your home workspace.

• FLEXIBLE SCHEDULE: Flexibility at our company isn’t just about location—it also includes the ability to determine how and when tasks are accomplished. Employees collaborate with their leaders to define schedules that align with their time zones, team needs, and personal routines.

• PAID TIME OFF: It’s crucial to take time off work to recharge. Employees are entitled to vacations after 6 months, plus an additional 3 days off each year, along with 1 extra day off for each year of tenure (up to 5 additional days) and an extra holiday for your birthday!

• PAID PARENTAL LEAVE: Welcoming a new child is one of life’s most special experiences. Take the time to be present and enjoy your growing family. We provide 100% paid parental leave for all new parents. Parents giving birth are eligible for extended leave and a ramp-back period to return part-time while they adjust.

• CAREER GROWTH: Gain access to world-class platforms, engage in interactive sessions, develop your personalized development roadmap, and explore internal opportunities. We emphasize continuous learning and feedback to support your journey toward personal and professional success.

• CULTURE: Join a team of passionate individuals who unite to break barriers, support one another, and create a meaningful impact in workplace wellness. We succeed together, fostering trust through open communication and a culture where every perspective is valued.