Lead Marketing Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of Campaign Measurement and Performance Reporting.

• Lead the reporting for media campaigns managed by agencies, digital programs, and initiatives driven by Salesforce.

• Create and maintain dashboards that provide marketing leadership with clear insights into performance, trends, and ROI.

• Ensure standardized reporting practices across various channels, teams, and stakeholders.

• Convert raw campaign data into performance narratives that inform decision-making.

• Collaborate on Campaign Planning.

• Utilize Airtable to facilitate campaign hierarchy, planning, and tracking.

• Organize and optimize the structure of campaign and performance data for easy access by the marketing team.

• Bridge any gaps between Airtable workflows and Salesforce as necessary.

• Ensure that operational data is accurate, consistent, and easily accessible.

• Hold responsibility for Attribution and Investment Measurement.

• Develop and enhance multi-touch attribution models that accurately depict how Natera's buyers engage.

• Assess the effectiveness of campaigns and channels to inform budget allocation decisions.

• Offer clear recommendations on areas to increase spending and areas to reduce.

• Collaborate with Brand and Marketing leadership on forecasting and investment planning.

• Drive Full-Funnel Analytics and Visibility.

• Monitor and evaluate performance throughout the entire funnel: from lead to MQL to SQL to pipeline to closed-won.

• Enhance visibility into the Salesforce marketing funnel, including lead flow, conversion rates, and pipeline contribution by campaign and channel.

• Identify bottlenecks in the funnel and work with Demand Gen, Sales, and Marketing Ops to resolve them.

• Connect campaign activities to pipeline outcomes to demonstrate marketing's contribution to revenue.

• Ensure Data Quality and System Alignment.

• Collaborate with Data Engineering and Marketing Ops to maintain clean, reliable data flows across systems.

• Ensure consistency among Salesforce, Airtable, Eloqua, and agency platforms.

• Standardize definitions and reporting frameworks.

• Manage the data dictionary for marketing analytics.

⛳️ Requirements

• 5-8+ years of experience in marketing analytics, growth analytics, or demand generation analytics.

• Extensive hands-on experience with Salesforce data, including funnel reporting, campaign tracking, and pipeline analysis.

• Experience utilizing Airtable for campaign tracking, workflow management, or operational reporting.

• Strong SQL abilities and working proficiency with at least one BI tool (Tableau, Looker, Power BI, Snowflake Intelligence, etc.).

• Proven capability to analyze and enhance full-funnel conversion from lead to pipeline.

• Experience with multi-touch attribution modeling and campaign ROI analysis.

• A history of translating data into investment decisions rather than just reports.

• Ability to work cross-functionally with Marketing, Sales, Ops, and Finance, influencing decisions with data.

🏝️ Benefits

• Annual performance incentive bonus.

• Long-term equity awards.

• Comprehensive health benefits (medical, dental, vision).

• 401(k) with company match.

• Generous paid time off and company holidays.

• Additional wellness and work-life benefits.