Senior Marketing Operations Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Enhance and optimize systems, data, and processes to ensure effective functioning of marketing and sales.

• Assist the Marketing Operations Manager with the daily management of the marketing operations technology stack.

• Collaborate with Demand Generation, Product Marketing, Events, Creative Services, and Sales to execute successful campaigns.

• Ensure the marketing database is accurate, well-segmented, and uphold data hygiene and governance standards.

• Lead the attribution strategy, including tracking, testing, reporting, optimization, and analysis through KPIs.

• Work collaboratively across Marketing, Sales, and Revenue Operations to refine lead lifecycle and scoring processes.

• Enhance marketing automation to guarantee smooth data transfer from HubSpot to Salesforce.

• Perform additional tasks as assigned.

⛳️ Requirements

• Over 4 years of experience in Marketing Operations, Marketing Automation, or Marketing Technology within B2B SaaS.

• Proficient in HubSpot, with expert-level skills in workflows, system administration, and system integrations.

• Understanding of CRM systems like Salesforce and their integration with marketing platforms.

• Experience in testing, tracking, and reporting performance metrics.

• Solid grasp of email marketing, segmentation, and data management practices.

• Strategic thinker with excellent program and project management abilities, strong attention to detail, and the capacity to approach complex issues strategically.

• Exceptional verbal and written communication skills to convey complex programs, processes, recommendations, and data across various functions and organizational levels.

• A proactive team player with a positive disposition who adapts well to evolving needs, ambiguity, experimentation, and iteration, and can easily pivot to meet goals and deadlines.

🏝️ Benefits

• Generous annual bonus opportunity.

• 401(k) plan with employer matching.

• Flexible Time Off: take time off as needed without the stress of tracking hours.

• 11 paid holidays.

• Your Day Your Way - Celebrate a day of cultural or social significance to you.

• Insurance options: Choice of Medical, Dental, and Vision plans.

• Health Savings Account with employer contribution.

• Flexible Spending Account.

• 100% Company-Paid Parental leave (after 6 months with the company).

• 100% Company-Paid Life Insurance and Short/Long Term Disability Insurance.

• Nextech Luminary Peer Recognition Program.

• Wellness Program that includes discounts on medical premiums.

• Employee Assistance Program offering free counseling sessions.

• Corporate discounts on retail, travel, and entertainment.