Senior Marketing Manager – Lifecycle Strategy

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• You will spearhead the development of comprehensive member journeys, outlining key lifecycle stages and identifying crucial moments that enhance engagement, retention, and growth.

• You will design and implement segmentation strategies, converting enterprise segments into actionable marketing initiatives that cater to diverse member needs.

• You will manage key marketing models (e.g., next best offer, attrition) from a strategic perspective— pinpointing gaps, refining current models, and shaping future capabilities.

• You will guide an integrated channel strategy across both digital and traditional platforms, focusing on expanding into under-utilized channels to broaden reach, boost engagement, and achieve measurable results.

• You will convert data into actionable insights, collaborating with analytics teams to inform strategies, assess performance, and enhance marketing effectiveness.

• You will lead forecasting initiatives and ROI analysis, supporting the organization in making informed, impactful marketing investments.

• You will work closely with product, analytics, finance, and MarTech teams to synchronize strategies, define requirements, and ensure flawless execution.

• You will oversee marketing plans to guarantee alignment with business objectives, while guiding teams to implement a cohesive lifecycle strategy.

• You will take charge of performance storytelling— consolidating insights, leading business reviews, and presenting clear, strategic recommendations to leadership.

• You will manage marketing budgets, ensuring accurate tracking, efficient allocation, and alignment with strategic priorities.

• You will mentor team members and serve as a strategic thought partner, promoting innovation, accountability, and continuous development.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business Administration, or Communications, or equivalent work or education-related experience.

• Seven years of experience in a Marketing Manager or related role.

• An advanced degree in Marketing, Business Administration, or Communications is preferred.

• Experience in CRM and lifecycle marketing.

• Strong project management skills with a focus on service and the ability to manage multiple projects and deliverables.

• Exceptional written and executive presentation skills, with experience in developing and delivering strategic presentations tailored for leadership and executive audiences.

• Proven understanding of branding and its relationship to positioning, marketing strategies, and tactics.

• Strong business acumen with the ability to research and offer innovative business and competitive analytics, positioning, and strategies to capitalize on marketing opportunities.

• Demonstrated ability to lead and motivate cross-functional collaboration, build relationships, and negotiate effectively.

🏝️ Benefits

• 401(k) Company Match (up to 3%).

• 4% annual contribution to your 401(k) by BECU.

• Medical, Dental, and Vision coverage (including family contributions).

• PTO Program + Exchange Program.

• Tuition Reimbursement Program.

• BECU Cares volunteer time off + donation match.