Senior Marketing Lead – Content

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Collaborate with stakeholders during weekly or bi-weekly content planning meetings.

• Generate content concepts, hooks, and messaging that resonate with audience interests and align with business objectives.

• Create scripts for short-form video content for platforms including Instagram Reels, TikTok, YouTube Shorts, and Facebook.

• Edit raw video footage into engaging, high-quality vertical videos utilizing CapCut, Premiere Pro, or similar applications.

• Schedule and publish content across all social media channels.

• Oversee comments, messages, and community engagement activities while coordinating with existing automation systems.

• Ensure adherence to brand guidelines, tone of voice, and content standards.

• Construct, launch, manage, and optimize Meta advertising campaigns throughout the customer journey (Top of Funnel, Middle of Funnel, and Bottom of Funnel).

• Conduct audience, creative, and offer tests to enhance campaign performance.

• Design and create static ad creatives using Canva or comparable design platforms.

• Track campaign performance and pinpoint areas for optimization.

• Provide weekly reports on key performance metrics such as CPL, CTR, CPC, ROAS, and overall account health.

• Offer data-driven insights regarding which campaigns, creatives, and strategies should be scaled, paused, or tested next.

• Build and implement email marketing campaigns targeted at subscriber and prospect databases.

• Create, manage, and optimize nurture sequences and automations within the CRM system.

• Segment audiences using engagement and behavioral data.

• Enhance campaign performance through continuous testing and optimization.

• Maintain a weekly marketing dashboard that encompasses paid advertising, content performance, lead generation, and funnel activity.

• Prepare monthly performance reviews featuring actionable insights and recommendations.

• Analyze marketing data to uncover trends, opportunities, and areas needing improvement.

⛳️ Requirements

• At least 3 years of experience in digital marketing, performance marketing, or a related field.

• Proven experience in managing Meta Ads campaigns beyond basic boosted posts.

• Strong grasp of campaign structures, audience testing, creative testing, CBO, and ABO strategies.

• Advanced video editing capabilities with CapCut, Adobe Premiere Pro, or equivalent software.

• Demonstrated experience in crafting short-form video content for social media platforms.

• Strong copywriting skills for advertisements, email campaigns, and social media content.

• Experience in developing and interpreting marketing performance reports and dashboards.

• Excellent written and verbal communication skills in English.

• Strong organizational abilities with a knack for managing multiple projects at once.

• Highly proactive and self-motivated with a solutions-oriented approach.

• Comfortable working independently with minimal oversight.

• Nice-to-Have Skills:

• Experience in creating SEO-focused content and blog articles.

• Familiarity with GoHighLevel (GHL).

• Experience using Zoho CRM.

• Background in the property, real estate, mortgage, finance, or professional services sectors.

• Understanding of marketing automation and lead nurturing best practices.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and growth.

• Flexible working hours and remote work options.

• Collaborative and dynamic work environment.

• Access to the latest tools and technologies.